Craig Badings is the author of BRAND STAND: BRAND STAND: Seven Steps To Thought Leadership. In this interview, we look at Craig's step-by-step process to a thought leadership position and how to take it to market.
Craig Badings is the author of BRAND STAND: Seven Steps To Thought Leadership.
Craig has over 20 years experience advising major corporations and senior executives in Australia and South Africa, providing counsel on thought leadership, issues and crisis management, media relations and profile management across the financial and professional services, biotech, property, FMCG, telecoms, IT and government sectors.
In this interview we explore:
What does your brand stand for? Ways to make your message clear
Do you have an original point of view? Does your brand hold a position that differentiates you from your competitors?
How to roll out a successful thought-leadership campaign
How to leverage your unique intellectual property to gain thought leadership
How to spot trends that impact your customers.
Enjoy this interview with Craig Badings.
About Craig Badings
Craig joined Savage & Partners in mid 2005 which then merged with Cannings Corporate Communications in February 2009.
Craig's earlier career was spent in South Africa. Before moving to Australia, he spent four years heading the Cape Town office of corporate and issues management specialist, Citigate, part of London-listed Incepta plc. He was also a main board director of Citigate South Africa.
He holds a BA and Higher Diploma in Education from the University of Cape Town, a Business Management Diploma from Damelin College and a Public Relations diploma and accreditation from the Public Relations Institute of South Africa (PRISA).
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