When One Business Just Isn't Enough: How to run a portfolio business

Published: 2 October 2010

Emma Lo Russo

Emma Lo Russo is an innovator, organisation leader and marketer who draws upon her rich global exposure and practical experience to run two businesses-- Digivizer and Validity Coaching. Emma's career-to-date has spanned C-level management, go-to-market strategy development, planning and senior marketing leadership roles. In this interview, we discuss the positive and negative aspects of running a "portfolio business" that is, a collection of businesses.

For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo is an experienced innovator, organisation leader and marketer. She has brought together her experience gained from leadership positions across a broad spectrum of industries to two businesses.

Digivizer, a business that delivers the digital footprint of the people you know (i.e. your clients) and the people you should know. Digivizer looks at who you're connect to through social media and The Business Agency.

Emma joins us to talk about the pros and cons of running a portfolio business, that is, a collection of businesses.

We look at:

Does running two businesses impact the effectiveness of one or more of the business?
How can a split focus help you get better business results?
What are the challenges of running more than one business, and how do you overcome them?

Enjoy this interview with Emma Lo Russo.

About Emma Lo Russo

Emma is an experienced innovator, organization leader and marketeer and draws upon her rich global exposure and practical experience gained from leading across a broad spectrum of industries including finance, manufacturing, marketing and technology. Emma's career-to-date has spanned C-level management, go-to-market strategy development, planning, and senior marketing leadership roles.

About Digivizer

DIGIVIZER delivers the digital footprint of the people you know and the people you really should know. Your business can now gain easy access to the digital footprint � a valuable insight into � your customer or potential customer influencers.

DIGIVIZER takes complex and multiple sets of content and connections across the broader digital space and presents it in:

meaningful
simple to view
easy to understand, and
easy to access sets of data.

When integrated within your customer relationship, marketing and sales platforms and programs, DIGIVIZER provides a new edge and personalised insight which can significantly increase your return on your investment and deliver greater business results.

About The Business Agency

The Business Agency specialises in strengthening your people, sales and strategy through a range of consulting, training, workshops, coaching, mentoring and outsourcing solutions. They work in partnership with you to determine how best to support your business grow.

Connect with Emma

Email: emma.lorusso@digivizer.com, emma.lorusso@thebizagency.com
Websites: www.digivizer.com, www.thebizagency.com
Twitter:@EmmaLoRusso
LinkedIn: emmalorusso
Blog: www.emmalorusso.com

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
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