Kate O’Leary is the founder of Urban Thirst, a company which creates delicious cocktail mixes for you to make fabulous cocktails at home. Enjoy this In Her Shoes interview!
Kate O’Leary is the founder of Urban Thirst, a company which creates delicious cocktail mixes for you to make fabulous cocktails at home.
In this interview we discuss:
How a personal need turned into an innovative business idea
How she differentiates her product through packaging
How she switched from law to the food and beverage industry
Why success can take longer than you initially think
How selling online and dealing direct with customers gives them an advantage
Her tips for those starting out in business
Enjoy this interview with Kate O'Leary.
About Kate O'Leary
Urban Thirst was founded by Kate in 2004, after successful careers as a corporate finance lawyer in New York and a management consultant with McKinsey & Company. It was borne out of her frustrations with the mess and hassle of making cocktails according to their traditional recipes. Kate wanted to be able to replicate the taste and quality of bar-made cocktails easily and cost effectively at home. With innovative packaging and popular flavours, Urban Thirst is a leading brand in all major liquor chains in Australia and New Zealand.
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically.