About Us - Australian Businesswomen's Network

Advisory Board

Board Chairperson

Suzi Dafnis

Background

Suzi Dafnis came to the world of personal development education with a background in marketing in the music and fashion industries.

It was in November 1994 when she started Pow Wow Events International with her partner, Peter Johnston (PJ) to provide transformative education to Australians. She sold Pow Wow Events in 2007.

Suzi is passionate about supporting women in business and has supported Australian Businesswomen's Network - the leading organisation for women in business in Australia, since 1995.

In 2000, she helped establish a new company, Rich Dad's Seminars in Phoenix, Arizona to take the same leading edge seminar technology that has made her previous business, Pow Wow Events, a market leader – to the enormous market of the USA.

A successful direct marketer, Suzi has been responsible for creating numerous successful campaigns for the promotion of products and programs.

A natural and demanding leader, Suzi's mission is to have others achieve their goals as she sets the benchmark even higher for herself.

Suzi was a finalist in the Business Owner category of the Telstra Business Women's Awards in 2001. She was also a finalist for the Ernst & Young Entrepreneur of the Year Awards in 2003.

Suzi's Top 5 Recommended Books

1.	Rich Dad's CASHFLOW Quadrant by Robert Kiyosaki This powerful book distinguishes being self-employed to having a real business. A shock at first it inspired me to move to growing a bigger business.
2.	Losing My Virginity by Richard Branson The story of the inspiring rise of the Virgin brand. This guy is my hero – his ability to create a culture and to innovate is amazing.
3.	The E Myth by Michael Gerber A must read for small business. Gerber explains the importance of creating systems in a business so that you create a turn-key operation that runs without you.
4.	Don't Make Me Think by Steve Krug and Roger Black The best book I've seen on how to create a user-friendly website that is easy to navigate. Lots of people get this wrong - these guys show you how to do it right
5.	Power of Cult Branding by Matthew W. Ragas, Bolivar J. Bueno The authors compare top brands with less successful ones in the same categories. An exciting account of how to make raving fans out of your customers.