Alicia Beachley is the CEO of April5 (www.april5.com.au), an independent and specialised multi-service marketing and brand activation agency.
Driven by a passion for delivering industry best practice and exceptional client service in a dynamic team environment, Alicia has successfully established April5 as a world-class agency with a distinctive local feel. Through Alicia’s leadership, April5 prides itself on being more than an agency partner to its clients, who include Nokia, Dencorub, Vidal Sassoon and Stockland.
With more than 17 years agency experience, Alicia has managed a vast array of campaigns from million dollar sales promotions to new product launches and national retail and experiential events for a broad range of major clients.
Actively involved in her industry, Alicia is currently on the Executive Committee of the Australasian Promotional Marketing Association (APMA), the peak industry body for promotional marketing and brand activation agencies in Australia and New Zealand, and a subsidiary of The Communications Council. Alicia also finds time to manage the annual APMA Star Awards program, which acknowledges and rewards marketing agencies and clients for their outstanding creativity and strategic prowess.