ABN Media Library

The Benefits of Social Media for Your Business: Crash Course

15 May 2012 | 1 Comment

online social media trainingThe Australian Businesswomen's Network's new Social Media Crash Course will help you to get started in social media and know what is best used for. This two-part online workshop is an easy way to learn about Facebook, Twitter, LinkedIn, blogs and YouTube -- and how you can use these social tools easily to drive great results for your business.

Social media is more than just a buzzword. It's how we engage with friends, but can also be how we find new jobs, clients and suppliers, do research and market ourselves and our business.

This two-part online training course will take you through:

  • Why social media matters and why you should be using it
  • Which social networks to join, tools to use and best practise tips
  • How to build your personal profile and which tools are best to use
  • Which social networks are best for networking and getting ahead
  • How to incorporate social media into business operations without being a spammer
  • How social media can be used to find work, to get new clients, to market an individual or a business
  • Where to start — the shortcuts that make social media easy
  • Examples of how people and businesses are using social media successfully
  • Social mistakes that could cost you and how to avoid them

Register for the Social Media Crash Course now.

 
Format:

  • 2 x 60 minutes online workshops
  • Available LIVE or on-demand (watch at your leisure on your computer or join the live session)
  • Resources materials and links to useful sites and tools
  • Access to the recording to review the session time and time again

 

More by The Benefits of Social Media for Your Business: Crash Course

See all by The Benefits of Social Media for Your Business: Crash Course

Is the Business Card Dead?

Or could that small piece of paper be your business pitching partner? “Let me give you my business card” When was the last time you went to a conference, seminar or networking event where there wasn’t an exchange of business cards? How does it feel if you can’t reciprocate? You’ve left your cards at home. [...]

Read More

Coming In from the Cold

I recently spoke on the phone to two prospective clients who both wanted the same thing: more customers. They were both planning on sending an email to a list of names they had bought from a list broker. Both were expecting a response rate of around 10%. The main difference between the two was that [...]

Read More

Planning a webinar? Consider motivations, format and timing.

A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and choose the format (and time) that best suits your target audience. “Creating a successful webinar goes [...]

Read More

How to Train Someone to Be You and Free Up Your Time

There comes a time for every business owner when they realise one person cannot do everything. This is when you need to find another you. We all know there are some tasks that we are just not good at. Or tasks you put off because they inspire you the least. These are the tasks that [...]

Read More

A world gone social. Adapt or become extinct.

Click to download the interview The new era of social media marketing for your business is not only coming, it has already arrived. Mark Babbit of YouTern believes that the core premise of his new book A World Gone Social -  How Companies Must Adapt to Survive is that a new era, a new business [...]

Read More

What Kind of Business Do You Want: Entrepreneurial or Lifestyle?

As a business owner, your life and your business are often so entangled, it’s hard to separate one from the other. When we start a business, we write down our business, marketing and financial goals. We map out a direction and then work hard to get there. But does your business support your life goals [...]

Read More

100 inspiring insights into business. herBusiness Podcast celebrates 100 episodes.

The Australian Businesswomen's herBusiness podcast recently celebrated the release of its 100th episode. The podcast, whose listeners are based all over the world, including Australia, the Unites States, England, New Zealand, Canada, Taiwan, Singapore and Austria, features interviews with inspiring business owners and authors. Guests include well-known business names as well as business achievers who are [...]

Read More

How to get your newsletter opened

Newsletters are an important form of communication between a customer and a company. But, when your customers’ inboxes are filled with hundreds of emails every day, how do you make sure your newsletter stands apart and doesn’t go straight to the trash can? Belinda Weaver, founder of Copywrite Matters, spoke recently with the Australian Businesswoman’s [...]

Read More

10 Free Marketing Tools To Try

In this day and age technology is key. So if you can find ways to utilise technology to make your business more efficient, more innovative, more successful and heck just a bit more fun – why wouldn’t you give them a try. So here is 10 free marketing tools for you to take for a [...]

Read More

Why webinars are a great addition to your content marketing strategy

Webinars are still quite new in the Australian business marketing landscape and so are a great way for YOU to differentiate you business from its competitors. Webinars provide the opportunity to grow relationships between your company and your customers; allowing you to reach out to new potential clients whilst also enforcing your position as an [...]

Read More

Related Content