Sydney, 23 April 2012 -- The Australian Businesswomen’s Network (ABN) has released a new eBook showcasing how businesswomen have tapped technology to propel themselves to the top of their industries. Sponsored by Optus Business, the eBook is titled Innovation Through Technology: The Innovation Secrets of 10 Women-Owned Australian Small Businesses.
“The world’s most successful businesses are harnessing the power of technology,” said Suzi Dafnis, Community Director at ABN. “Regardless of the size of your business, you too can use all the cool technology tools to generate leads, communicate with clients, fine-tune business proceeds and manage virtual teams – even if you’re not a computer geek!”
The eBook features interviews with 10 businesswomen who share how they have leveraged technology in innovative ways. For example, Mandi Gunsburger, CEO of babyology, explains how her company’s remote workforce operates “entirely in the cloud.” Using cloud-based technology and open-source software, Gunsberger circumvents the high costs associated traditional office space and traditional office software.
Other featured businesswomen reveal how they employ technology to track the success of marketing campaigns, get the most out of social media and smart phone apps, balance business and motherhood, enhance productivity, reduce overhead and manage cash flow more effectively.
ABN is a membership organisation that provides networking opportunities, business education, and access to mentors to businesswomen throughout Australia.
Media Contact:
Suzi Dafnis
suzi@abn.org.au
1300 720 120 or +61 2 8332 5400
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