BOOKED for Lunch Events
Join the world's best business book authors for lunch.
The BOOKED for Lunch webinars are free lunch-time webinars that feature best-selling business authors and thinkers. These online events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions.
To participate all you need is access to the internet. So, check our events calendar or see what's coming up below to book yourself in for the next BOOKED for Lunch webinar.
- Subscribe to the community to receive news on upcoming BOOKED for Lunch events
- Read BOOKED for Lunch author and viewer testimonials
How BOOKED for Lunch webinars work
Once logged in, you'll be able to hear the presenter and see the presenter's slides. You can listen right from your desk or mobile device. When you register for an event, you will also receive a link to the recording, so that you can play it back and review the lessons.
During the webinar, you can submit questions to the authors for the LIVE Q&A session AND join in an online discussion on Twitter.
So, you can network, learn and grow without leaving your desk.
Coming Up
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To Sell is Human: The surprising truth about persuading, convincing and influencing others Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales. But why we do the things we do? In his provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Daniel Pink is our guest on 23 May on BOOKED for Lunch – Interviews with the worlds' leading business book authors and thinkers. The lessons presented will change how you see your world and transform what you do at work and at home. You'll get vivid examples and stories that provide you with tools and practical tips to put these ideas into action.
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Recent Presentations
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The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything with Matthew E. May The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction.
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The Icarus Deception: How High Will You Fly? Author Seth Godin asks: What are you afraid of? The old rules The new truth In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
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APE: Author, Publisher, Entrepreneur - How to Publish a Book In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. When a self-publisher successfully fills three roles - author, publisher and entrepreneur - the potential benefits are greater than with traditional publishing.
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The Impact Equation: Are you making things happen, or just making noise? Are you making things happen? Or are you just making noise? How do you make people truly care about what you do and what you have to say? According to authors Chris Brogan and Julien Smith, you need more than just a good idea and a certain number of social network followers to connect effectively. You need a potent mix of a number of things, things that the authors have tried and failed and learned from along the way.
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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Learn the techniques of how to stay competitive in a world of giants. How your brand can directly challenge the giant of its category and not only survive, but thrive. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. In this webinar we will explore how to:
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Power Stories: The 8 stories you MUST tell to build an epic business Learn to tell stories that have the power to inspire, motivate, and sell. Storytelling in business is a skill that's rarely taught -- and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and new book Power Stories: The 8 Stories You Must Tell to Build an Epic Business, gives readers the skills they need to master this lost art to make sales and seal deals.
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Your Best Just Got Better: Work Smarter, Think Bigger, Make More Imagine if your best just got better every single day. How did you spend your time today? What did you do really well? Were you running behind for every meeting? Feeling stressed? Constantly struggling to maintain your focus? If your performance today was your best, then it's time to make your best better. Working longer hours doesn't make up for a flawed approach to productivity and performance. Productivity expert Jason Womack believes that we need to clarify our habits, build mind-set based strategies and be proactive.
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The Power of Unpopular: Build Your Brand for the Audience Who Will Love You You probably never thought you'd want to build an unpopular brand, but the rules for branding have changed. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles about the competition.
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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution With today's digital revolution, information overload is inevitable. Are we in the age of enlightenment or are we lost in translation? Everyday businesses are underestimating, missing or seeking to understand the bottom line impact of the social and mobile web. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions and markets -- and it is nothing short of disruptive. The End of Business As Usual shares critical insight such as:
The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While other businesses will fall to digital Darwinism, those that adapt will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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Digital Leader: 5 Simple Keys to Success and Influence Digital leaders are made, not born. And you too have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before -- anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe.
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The Zappos Experience: 5 Principles to Inspire, Encourage and WOW What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow.
In this webinar, Joseph Michelli, author of THE ZAPPOS EXPERIENCE: 5 Principles to Inspire, Engage, and WOW distills the five primary leadership principles and core values that enhance the customer experience, increase employee engagement and drive innovation.
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal You're sitting across from the one person who can help you secure the monster deal of your career. Instead of listening raptly, he's fiddling with his pen and tells you you're wasting his valuable time. Your next move means the difference between big bucks or back to the drawing board. Using the most basic working principles of the brain – namely, triggering the release of dopamine (desire) and norepinephrine (tension), Oren teaches you how to set the frame of your argument, control the agenda to your advantage, pull back just when the audience leans forward – and take home the purse.
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The Power of foursquare: 7 Innovative Ways to Get Customers to Check in Wherever They Are One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favourite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? foursquare is a social, mobile networking app that empowers customers to check-in in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare's founders, he also has interviewed dozens of business owners and marketers who have revolutionised their businesses through The Power of foursquare. You'll discover the ice-cream chain that heated up sales dramatically, the nonprofit organisation that raised $50,000, and the matchmaker who owes her entire business to foursquare. You'll learn from fascinating case studies of major companies with active foursquare partnerships.
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Launch: How to quickly propel your business beyond the competition "Any business can defy gravity, especially in this uncertain economy," says Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition. Launch contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing. You can instantly download the first chapter (no registration required) at www.elevationprinciple.com. Having faced his own obstacles, Stelzner noticed a truism in the business marketing community, "Marketers like to throw around the word 'content.' But if you look closely, you'll find that very few have mastered the art and science of creating useful, thought-provoking and viral content to grow their businesses." Launch empowers readers with content marketing techniques that produce proven results; it reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders and restraining marketing messages. In the book, Stelzner reveals:
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Google+ for Business: How Google's Social Network Changes Everything In Google+ for Business: How Google's Social Network Changes Everything, Chris Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration and a whole lot more. You won't just master innovative new tools like Circles and Hangouts; You'll use them to generate more customers and more cash! Google+ for Business looks at:
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Groundswell: Winning in a World Transformed by Social Technologies A groundswell is rising among your customers. Are you ready? Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.
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Niche: Why the Market No Longer Favours the Mainstream An eye-opening analysis of why big business has failed to sell to the mainstream. There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession, they have become weak and defensive and are now in a desperate fight for their lives. From this new cultural terrain, the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity - aimed not at the mainstream audience, but at tightly defined but globally scattered niches, bound together by the power of the net.
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A Complete Idiot's Guide to Crowdsourcing If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That's the potential power of crowdsourcing - tapping into the global talent pool and using an "open source" approach to bringing in more people to participate together to reach a common goal. Crowdsourcing leverages today's technology - such as social networking tools like Facebook or Twitter and other social platforms and networks. The Complete Idiot's Guide® to Crowdsourcing fully explains the theory and practice of crowdsourcing including:
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We First: How Brands and Consumers Use Social Media to Build a Better World A social media expert with global experience with many of the world's biggest brands, including Nike, Toyota and Motorola, Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
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Enchantment Enchantmentn: 1) To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. |
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Predictable Success If you own, manage or work for any kind of organisation, you have one goal above all else - success. And not just occasional, elusive or temporary success. You're looking for:
In short, you're looking for Predictable Success.
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The Now Revolution The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
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Content Rules: Create Killer Content and Ignite Your Business Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organisations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? How do you attract the right audience? How do you create content that converts? What is the best way the most popular tools to get the greatest results?
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The Referral Engine: Get your customers to do your best marketing for you Humans can't help but recommend goods and services to others - it's an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap into that hardwired desire. With word-of-mouth referrals tipped to drive marketing in years to come, his advice couldn't come at a better time. As the focus of marketing shifts from glitzy campaigns to referrals, it's time for you to take action. It is no longer an option to believe that whether customers refer you is entirely out of your hands. Re-energise your approach to marketing, and ensure the flow of new customers to your business by harnessing the power of referrals.
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REWORK: Change the Way You Work Forever From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few dollars or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space – you don't need them. |
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POWER FRIENDING: Demystifying Social Media to Grow Your Business When it comes to social media, whether it's Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In Amber Mac's compact yet thorough guide, Power Friending: Demystifying Social Media to Grow Your Business, she shows you how to effectively harness the online world to grow your business. |
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Marketing Lessons from the Grateful Dead The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
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Guerrila Social Media Marketing The "Father of Guerrilla Marketing" Jay Conrad Levinson brings Guerrilla marketers up to speed on today's leading-edge social media applications, tools and strategies with his book, Guerrilla Social Media Marketing. Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide.
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OBLIQUITY: Why Our Goals Are Best Achieved Indirectly If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
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INFLUENCE: Put the Power of Persuasion to Work for Your Business Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books, including Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today and Wall Street Journal Best Seller Lists.
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Why People Fail: The 16 obstacles to success and how you can overcome them There are thousands of books on success, but very few on failure. Yet mastering failure is the most vital step in achieving your goals, hopes and dreams. Failure is a constant companion to all of us, however the difference between those who are deemed 'successes' and those deemed 'failures', is simply in how they overcome it. In his breakthrough book, Why People Fail, advertising entrepreneur Siimon Reynolds explores the 16 most common/ prevalent causes of failure, in any field, and reveals smart solutions for overcoming them and creating a successful, happy life. |
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Drive: The Surprising Truth About What Motivates Us We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves. This is a book of big ideas that explains how each of us can find the surest pathway to high performance, creativity and even health and well-being. |
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LINCHPIN: Are You Indispensable? Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organisations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom. |
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