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14 February 2012

Hello and welcome to Women in Business. This week, executive coach and bestselling business author Suzanne Bates explains how you can discover your own CEO brand.

Copywrite expert Belinda Weaver shares her top tips for getting your readers to respond to your email marketing efforts. And, we introduce a new webinar on effective surveys.

Enjoy this issue and let us know what you think.

Suzi Dafnis, Community Director

 

Discover Your CEO Brand: Why Your
Personal Brand is as Important as Your Business Brand

Suzanne Bates, Bates Communications

Suzanne Bates is an executive coach and bestselling business book author.

In this interview, Suzanne explains how to discover the stories in your life that can help form your brand, when to use social media to build your brand and how to share your message with the right audiences.

Enjoy this podcast interview with Suzanne Bates.


 

IN THIS ISSUE:

The latest news and business tips

  
 

7 Proven Tips to Help You Win the
Email Marketing War

by Belinda Weaver, Copywrite Matters

When you send out email marketing, you are sending your troops into war.

Here are some tips that will help you win:

  1. Write a subject line that gets your readers attention
  2. Personalise your email
  3. Try sending your emails at different times
  4. Use lots of links
  5. Include a strong call to action
  6. Optimise your email marketing for mobile devices and tablets
  7. Include an unsubscribe link

Read Belinda’s top on how to win the email marketing
war in detail here.

  
 



 


MEMBER MARKETPLACE

Save with this week's member-to-member specials.

Meet members in the Business Directory.

  
Submit a business article for publication


 


UPCOMING EVENTS

Entrepreneurs' Roundtables for Growth Members

20, 21 and 24 February –
Brisbane, Melbourne, Sydney

Board-room style meetings for business strategy and collaboration.

Learn More



Masterclass:
Designing Effective Customer
Feedback Surveys

27 March – Growth Members Only

How to get useful customer feedback on your products and services.

Learn More | Register Now



Me and My Mentor

3 April – Free Online Webinar

Discover how a mentor can give a boost to your business strategy and growth.

Learn More | Register Now

For more events, visit our Calendar.

  
 


MEMBER OF THE WEEK

  
 

Tina Tower

Begin Bright

Tina Tower runs Begin Bright, a school readiness program designed to give children a happy start to learning.

Tina started franchising her business last year, and has since been profiled in The Australian Financial Review and recently, on the front page of The Sydney Morning Herald. Congratulations on the great media attention Tina!

  
 

Read more about Begin Bright’s recent feature in The Sydney Morning Herald.

Learn more about Tina Tower.


  

   


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