Not subscribed to the Women In Business eNewsletter? Subscribe here
 
7 February 2012

Hello and welcome to Women in Business. This week, journalist and small business commentator Valerie Khoo shares how you can inspire, sell and motivate your customers through storytelling. We also share tips on how to capture the attention of your viewers by creating successful YouTube blog posts from publicity expert Kerry McDuling.

Enjoy this issue and let us know what you think.

Suzi Dafnis, Community Director

 

Inspire, Sell and Motivate - Storytelling with Social Media

Valerie Khoo, Sydney Writers' Centre

Valerie Khoo is the Managing Director of the Sydney Writers' Centre, Australia's leading centre for writing courses.

In this interview, Valerie explains how storytelling can inspire, sell and motivate people into action, the key stories YOU can tell to make your business stand out in the minds of customers and how you can use social media to spread your stories.

Enjoy this podcast interview with Valerie Khoo.


 

IN THIS ISSUE:

The latest news and business tips

  
 

How to Grab the Attention of Your Viewers - Create a Successful YouTube Blog Post

Kerry McDuling, McDuling PR

  • Keep videos short and sweet; grab the attention of your viewer in the first 10 seconds
  • Include an element of entertainment, humour or interest
  • Steer clear of anything that feels too much like an advertisement
  • Ensure to direct viewers to your website at the end of the video clip

Read Kerry McDuling's top tips for going viral online with video in detail here.

  
 



 


NEWS

  
 

BOOKED for Lunch author series launched to iTunes

The popular BOOKED for Lunch author interview series (free webinars with the world's leading business book authors and thinkers) is now available on audio through iTunes.

Now, if you miss one of our LIVE monthly events, you can subscribe and listen to each episode on your choice of mobile device. Subscribe on iTunes today.

Check our event calendar for upcoming BOOKED for Lunch webinars.

  
 

MEMBER MARKETPLACE

Save with this week's member-to-member specials.

Meet members in the Business Directory.

  



 

UPCOMING EVENTS

BOOKED For Lunch:
Pitch Anything

29 February - Free Webinar

Proven methods for delivering a winning pitch--for any occasion.

Learn More | Register Now



Me and My Mentor

3 April - Free Online Webinar

Discover how a mentor can give a boost to your business strategy and growth.

Learn More | Register Now


Entrepreneurs' Roundtables for Growth Members

20, 21 and 24 February –
Brisbane, Melbourne, Sydney

Board-room style meetings for business strategy and collaboration.

Learn More

For more events, visit our Calendar.

  
 

MEMBER OF THE WEEK

  
 

Buzz McCarthy, PhDc

Ultimate Relationships

Dr. Buzz McCarthy is an International author and recognised leading specialist in the area of intimate relationships, wealth, success and personal transformation. She is passionate about helping people make more compelling choices in their lives.

  
 

Buzz's new book, Internet Dating: Men to Avoid, Men to Enjoy has been receiving plenty of media coverage, having recently been profiled in the Herald Sun, Living Now and on The Morning Show.

Read more about Buzz's new book – Men to Avoid,
Men to Enjoy.

Learn more about Dr. Buzz McCarthy.

  

   


BE FEATURED IN THIS NEWSLETTER

Want to be included in future issues of this newsletter or as part of the extensive article library at our website? Content should be aimed at working women and be of a
business nature.

Get guidelines and submit your article here.

  


MEMBERS - LIST YOUR NEWS

As part of membership, CommunityPlus, StartUp and Growth Members can list news and specials in this newsletter. Email us by 10.00am each Wednesday for the following week's newsletter. Include a headline and 40 words maximum content.

Submit your news to bulletin@abn.org.au.
Not a member? Learn more today.