Not subscribed to the Women In Business eNewsletter? Subscribe here
 
24 January 2012

Hello and welcome to Women in Business. This week, Industry Leader for Google Australia/NZ Claire Hatton shares online marketing tips, including how to measure for success and member Bianca Board of Web123 shares 12 points to market your website more effectively. Plus a new webinar on women and money with best-selling author, Kim Kiyosaki.

Enjoy this issue and let us know what you think.

Suzi Dafnis, Community Director

 

Online Marketing and Measuring for
Success with Google Tools

Claire Hatton, Google Australia/NZ

Claire Hatton, Industry Leader for Google, explains the importance of optimising online opportunities in this new In Her Shoes interview. Claire explains the benefits of moving online, mobile targeting, how to measure results and tools you can use to be found by online shoppers.

Video: Duration 10mins approx.

Watch this video interview with Claire Hatton.


 

IN THIS ISSUE:

The latest news and business tips

  
 

12 Pointers for Marketing Your Website More Effectively

By Bianca Board, Web123

Take action to improve your website! Implement these 12 tips and you'll be on your way to increasing visitors and converting leads.

  1. Set your goals
  2. Define tactics for achieving your goals
  3. Are you telling your customers where to go?
  4. Lead Capturing – What ‘FREE’ can really mean for your business
  5. Ditch the generic stock photo!
  6. How to get more email subscribers

Read the full story and get Bianca's six other website improvement tips here.

  
 



 

 

FEATURED BLOG POST

  
 

5 Career Resolutions to Banish Your Workplace Woes in 2012

By Susan Wareham McGrath

Along with your personal New Year’s resolutions, did you make any career resolutions for 2012? If you’re suffering from workplace woes, here are five resolutions to help you make your career work for you this year!

Enjoy these workplace tips from Susan Wareham McGrath.

  
 


MEMBER MARKETPLACE

Save with this week's member-to-member specials.

Meet members in the Business Directory.

  



 


UPCOMING EVENTS

BOOKED For Lunch:
The Power of foursquare

8 February - Free Webinar

How to use location-based application foursquare for business.

Learn More | Register Now


Entrepreneurs’ Roundtables for Growth Members

20, 21 and 24 February
Brisbane, Melbourne, Sydney

Board-room style meetings for business strategy.

Learn More



It’s Rising Time! Reach Your Financial Dreams

22 February - Webinar

Money strategies for businesswomen from bestselling author Kim Kiyosaki.

Learn More | Register Now



BOOKED For Lunch:
Pitch Anything

29 February - Free Webinar

Proven methods for delivering a winning pitch--for any occasion.

Learn More | Register Now

For more events, visit our Calendar.

  
 

MEMBER OF THE WEEK

  
 

Sharon Williams

CEO, Taurus Marketing

Member Sharon Williams of Taurus Marketing was recently featured on Channel 9’s Weekend Today Show, explaining the need for young people and CEOs alike to be vigilant in protecting their brand by watching what they say online.

  
 

See what Sharon had to say about online branding.
Learn more about Sharon Williams.

 

  

   


BE FEATURED IN THIS NEWSLETTER

Want to be included in future issues of this newsletter or as part of the extensive article library at our website? Content should be aimed at working women and be of a
business nature.

Get guidelines and submit your article here.

  


MEMBERS - LIST YOUR NEWS

As part of membership, CommunityPlus, StartUp and Growth Members can list news and specials in this newsletter. Email us by 10.00am each Wednesday for the following week's newsletter. Include a headline and 40 words maximum content.

Submit your news to bulletin@abn.org.au.
Not a member? Learn more today.