Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
President, Denny Marketing
About Stephen Denny
Stephen Denny is a competitive strategy + marketing consultant, helping brands define their competitive positioning, communication strategies and implementation plans. He is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio US & Penguin UK).
The roster of companies Denny has consulted for, spoken to or advised includes Jabra, Cocona Inc., The North Face, Altria, Campbell's Soup, Gold 'N Plump Poultry, PNY Technologies, Fuel Cell Energy, American Roamer, Looxcie, Koodo Mobile, Vibram US and others, from start-ups to Global 500 players. He is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy and marketing. Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like at Sony, Onstar, Iomega and Plantronics.
He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School. He lives just south of Santa Cruz, CA.