Maria Anderson, Australian Businesswomen's Network member and Managing Director of multi-award winning agency Sustainable Marketing Services, has again won at the 2012 Redland Business Awards. The company not only took out best industry category, Best Professional and Business Support Services, but was also awarded the top prize for Best Small Business. This makes them small business [...]

If your small business is prepared to take advantage of the benefits of the NBN, it could be set to boom. In fact, the NBN business plan states that the network is specifically designed to benefit small and medium businesses.* Is your business prepared to benefit? If you don’t take the time now to strategically [...]

Member Maria Anderson and her company, Sustainable Marketing, have been named a finalist for The Commonwealth Bank 2011 Business Achievement Awards in the following categories: Best Small Business Professional Services including Property Business Entrepreneurship and Innovation Environmental Sustainability in Business Maria says that she is very excited as they are finalists in all categories that they [...]

At Sustainable Marketing, we use Google Analytics to measure the performance of both online and offline marketing. This tool allows us to progressively improve the performance of clients' marketing, optimise marketing budgets and achieve more with less! 1. Analyse your visitors' keywords Keywords are words that people use in online searches to find your website. [...]

An online marketing campaign can create a sustainable pipeline of leads and sales for your business. It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better and your Google ranking will be enhanced. More prospects can be added to your mailing list [...]

1) There’s no way to avoid rising energy costs Electricity bills are going to increase 10% - 15% year-over-year for the next few years. With Australia’s perpetual increase in energy usage, fossil fuels becoming more limited, the need to reduce greenhouse gases and the requirement for new power stations to meet peak demand, there’s just [...]

In yesterday's world, "green" goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives realise sustainable marketing means so much more than just appealing to the "green" consumer sector. They [...]

Do you see opportunities when others see risks? In July 2008, I brought home a new puppy - Lily, a border collie cross kelpie. Little did I know that Lily had sized up the opportunity (a home with food) and quickly developed a product (cute and well mannered puppy) to appeal to her new target [...]