Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities.   If you want to become active on social media, but don’t know [...]

Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer!   Writing an eBook can give you instant credibility and allow you to position yourself as an expert in your industry. Your eBook is also a great way to [...]

An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations, you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]

Increasing your engagement on Twitter is important for any business or individual because it creates a valuable relationship between you and your followers. When your Twitter followers trust you and see that you are providing them with valuable information, they are more likely to retweet you. Gaining more retweets is a great way to reach [...]

PR can help you land a position on a board by increasing your reputation and credibility as an expert in your field, as well as increasing the exposure of your brand and your business’ brand. While scoring a much sought after position on a board comes down to hard work and strong networks, one of [...]

Catriona Pollard is the Director of CP Communications, an agency that provides specialist PR and social media strategies that achieve positive media coverage. Social media can help you build relationships and establish yourself as a credible authority. In this interview, Catriona Pollard explains how to use social media tools and platforms to build your authority [...]

By positioning yourself as an expert in your field, you are likely to get noticed by the media and gain more media coverage. This will increase your chances of being seen by the right people and may lead to more clients or new career opportunities. If you have a good knowledge and understanding of your [...]

CP Communications provides intelligent PR and social media strategies for organisations nation-wide. We believe every organisation has a story to tell. And that amazing stories deserve a good audience. As a highly experienced PR company, we merge traditional PR methodologies with cutting-edge social media strategies to identify a business' uniqueness - and find the right [...]

Do you have an appointed media spokesperson? An important part of every business' public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your company's profile and protect its reputation. Here are a few things you should consider when choosing [...]

Australian Businesswomen's Network Members Making it! Member of the Week Catriona Pollard, CP Communications ABN Member Catriona Pollard is the founder and director of CP Communications, one of Sydney’s most respected and innovative boutique PR agencies. Catriona was one of the early adopters of social media in PR, and is now a pioneer in blending [...]