Known as a CATalyst for sparking ideas and connecting resources, people and practical strategies, Cat comes from a business strategy, marketing and coaching background. As Partner and Account Director at Brisbane-based marketing agency, TwoCents she fiercely protects her clients' brand and business strategies, ensuring all marketing and communication activities drive desired results.
Cat co-hosts for Social Media for Small Business podcasts with Suzi Dafnis (Australian Businesswomen's Network) (available on iTunes throughout both Australia & USA) and is the panel chair for Networx Marketers Meetings. As such she regularly connects with some of the best minds and ideas in the marketing, interactive, social and online spaces. She therefore brings a unique breadth of understanding and creative ideas to her clients.
Cat is potent keynote speaker and entertaining facilitator, a straight-shooter and thought-provoker. She likes her coffee strong and often, her wine red and big and her conversations robust and juicy.
Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers. In this new episode of Social Media for Small Business, Katrina tells us how businesses can benefit from working with bloggers, the common mistakes businesses make when engaging with bloggers, the types of businesses that use [...]
On the final day of SXSW Interactive 2013, Cat Matson and Suzi Dafnis recap the highlights of the day and identify the big themes for this year's interactive festival. Watch to hear: What Phil Libin, Evernote CEO, said about exit strategies and playing a zero sum game Why evernote is designed to be a 100 [...]
It's Day 4 of South By South West and Cat Matson and Suzi Dafnis recap the day's highlights. Once again it was a full day of learning and big-picture thinking. One of Suzi's favourite social tools, foursquare was on the agenda, with founder Dennis Crowley taking the stage to talk about the future of location. [...]
SXSW 2013 Trade Show - Suzi Dafnis talks to Gardner Loulan from Tout Capturing video is now easy with Tout, an application that lets you capture 15 seconds of video and share it through social networks. Suzi Dafnis visits the SXSW 2013 Interactive exhibitors hall to speak with Tout co-founder, Gardner Loulan. In this special [...]
SXSW 2013: Conscious Capitalism with John Mackey, co-CEO and Founder of Whole Foods In this special video edition of Social Media for Small Business, Suzi Dafnis recaps some of what she learned from John Mackey at SXSW about what it takes to create a conscious business. Suzi says: "I love business. I have been a [...]
Cat Matson catches up with Rebekah Campbell, Founder of Aussie start-up Posse, a new social platform that lets you find and share your favourite places at the SXSW 2013 Trade Show. Posse let's you build your own precinct of great merchants around a street that you name and populate and then share with friends. Aimed [...]
SXSW 2013: Cat Matson talks about the inspiration she's received from Al Gore and Elon Musk Right now in Austin, Texas, 15,000 or so people (tech geeks, small business owners, celebrities, startups and thinkers) are attending South by South West Interactive, an annual 5-day conference and a "breading ground for new ideas and creative technologies". [...]
Jen Bishop is a full-time blogger for her popular blog Interiors Addict. Jen was named one of 20 bloggers to watch in 2012 by Problogger, and she was a finalist in the Best Australian Blogs Competition 2012. In this new Social Media for Small Business podcast, Jen tells us how to get tangible results using photosharing app [...]
Karen Lacey is the co-author of Pinterest Power: Market Your Business, Sell Your Products and Build Your Brand on the World’s Hottest Social Network. In this interview, Karen explains the top 5 reasons you should be using Pinterest for your business, specific benefits of Pinterest for small business, how to integrate Pinterest into other social [...]
Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. In this episode of the Social Media for Small Business podcast, Jo explains how to set up your LinkedIn profile to maximise its effectiveness and how to ensure you're found in searches. Mentioned [...]
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