Brian Solis is globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis has influenced the effects of emerging media on business and culture.
Brian is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specialises in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010.
His blog, BrianSolis.com is among the world's leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. He is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers.
He also contributes to FastCompany, Harvard Business Review and Mashable.
Rewire the Way You Work to Succeed in the Consumer Revolution
With today's digital revolution, information overload is inevitable. Are we in the age of enlightenment or are we lost in translation? Everyday businesses are underestimating, missing or seeking to understand the bottom line impact of the social and mobile web. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions and markets -- and it is nothing short of disruptive.
The End of Business As Usual shares critical insight such as:
The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While other businesses will fall to digital Darwinism, those that adapt will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
Here's what people are saying about The End of Business as Usual:
“To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?”
— Mark Cuban, Owner, The Dallas Mavericks and Chairman, HDNET
“Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
— Mark Burnett, Television Executive Producer
“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis' book is the map to unleash this treasure.”
— Peter Guber, Author, Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.”
— John Chambers, CEO, Cisco Systems, Inc.
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