Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
Entrepreneur, Innovator, Leader, Jenny Craig Australia and New Zealand
About Amy Smith
Amy was an integral part of a small team behind publishing two books in Australia on behalf of the movement, Change the World for Ten Bucks (1 in 66 Australians has a copy and in 2006 it won the Prime Minister's Award for the best example of a charity and business working together for positive change) and more recently in 2007, Change the World 9 to 5, which addresses how we can work happier and healthier, bringing her creativity and passion for this movement.
Amy's love for Australia and the birth of her second child saw her return to become the CEO of JWT Australia/NZ where she once again became the custodian of the world's biggest brands, including Ford, Nestle's Kit Kat, Kimberly-Clark Kleenex, Unilever's Lipton and Kraft, for whom she created the Little Vegemites Aussie Reader program, supported by the Government's Little Big Book Club, whose role is to encourage literacy in schools all over Australia for under six year olds.
She has contributed numerous articles and columns to trade and marketing press on topics such as risk-taking in business, how to connect with consumers, building magic brands that stick and more recently, the use of magic and logic in business to grow revenue. She has appeared on 60 Minutes to present the challenges faced by working mums and has done a number of television appearances to support her two books. She speaks regularly on the subject of change, how to build businesses through creativity and marketing to women.
Now sixteen months into her role as the MD of Jenny Craig Australia, she is on a mission to lead Jenny Craig into the future with confidence.
She is a passionate supporter of women and as a single mother of two children aged five and six, is in touch with the realities of juggling the demands of a career and family. Amy is on the board of The Australian Childhood Foundation, working to prevent child abuse in Australian communities.