With the rise of the internet, most brands and businesses are now fully aware that they need to manage their reputation online. Consumers are talking about local businesses on the internet more than ever, so businesses must find effective ways to connect with their customers online. Beyond social media sites, review sites are an important [...]
CEO, Australian Scholarships Foundation, Blueberry Consulting
About Amy Lyden
Launching her first website in 1998 Amy was at the forefront of an online revolution without even realising it. Within a year this site became and remains today a #1 ranking site and global community of pet lovers that attracts over 4 million visitors a year. This Australia-based business, Bow Wow Meow, now sells product online to over 100 countries worldwide.
Amy sold this business in 2007 and turned her energy to the nonprofit sector. Amy is currently the CEO of Australian Scholarships Foundation, an organisation that facilitates scholarships for education and training for people who work in the nonprofit sector. Amy is the recipient of numerous business awards including the 2006 NSW Telstra Business Women's Awards for Innovation, the 2002 National Telstra Business Award and the Leading Women Entrepreneurs of the World Grant.
Amy is an Ambassador and former Chairperson for the Australian Businesswomen's Network, an organisation that supports female entrepreneurs. Amy was also invited to serve on the Commonwealth Small Business Council, an initiative by the Federal minister for Small Business.
Amy has been profiled in the following books: "Women's Business, Women's Wealth" by Amanda Ellis, "Female Entrepreneurs", by Leiza Clark and "Secrets of Female Entrepreneurs Exposed!", by Dale Beaumont.