Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is an important step for business development. Your brand name imprints itself into the minds of your [...]
CEO, Australian Scholarships Foundation, Blueberry Consulting
About Amy Lyden
Launching her first website in 1998 Amy was at the forefront of an online revolution without even realising it. Within a year this site became and remains today a #1 ranking site and global community of pet lovers that attracts over 4 million visitors a year. This Australia-based business, Bow Wow Meow, now sells product online to over 100 countries worldwide.
Amy sold this business in 2007 and turned her energy to the nonprofit sector. Amy is currently the CEO of Australian Scholarships Foundation, an organisation that facilitates scholarships for education and training for people who work in the nonprofit sector. Amy is the recipient of numerous business awards including the 2006 NSW Telstra Business Women's Awards for Innovation, the 2002 National Telstra Business Award and the Leading Women Entrepreneurs of the World Grant.
Amy is an Ambassador and former Chairperson for the Australian Businesswomen's Network, an organisation that supports female entrepreneurs. Amy was also invited to serve on the Commonwealth Small Business Council, an initiative by the Federal minister for Small Business.
Amy has been profiled in the following books: "Women's Business, Women's Wealth" by Amanda Ellis, "Female Entrepreneurs", by Leiza Clark and "Secrets of Female Entrepreneurs Exposed!", by Dale Beaumont.