Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use location to your marketing advantage. Chuck Martin, author of The Third Screen: Marketing to Your Customers [...]
Deputy Secretar, Ministry of Foreign Affairs and Trade
About Amanda Ellis
Within two years gender inclusive projects at the IFC grew from only 2% to 23% of the advisory portfolio. Over $40m was committed to financing women entrepreneurs in Nigeria, Uganda and Tanzania through the first ever SME credit lines for women in Africa.