While all of us should be thinking about our targeted audience, there are some businesses that need to be extremely careful when marketing to their customers. These are businesses that are marketing products or services within a sensitive niche. Failing to research and pay attention to these customers can have dire consequences on both your [...]
Deputy Secretar, Ministry of Foreign Affairs and Trade
About Amanda Ellis
Within two years gender inclusive projects at the IFC grew from only 2% to 23% of the advisory portfolio. Over $40m was committed to financing women entrepreneurs in Nigeria, Uganda and Tanzania through the first ever SME credit lines for women in Africa.