Alicia Beachley is the CEO of April5, a specialist promotional marketing agency that provides Director level input, support and personal attention to all clients throughout the process. Alicia has over 14 years experience in running promotions across a broad range of clients. She has witnessed the best and the worst.
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make sure you are covering all your legal bases. Why Permits & Terms And Conditions? Terms and Conditions are required for EVERY competition you run, whether it is a game of [...]
Over the years, I have learnt that it can often benefit your bottom line NOT to take on every piece of business that comes your way. Yes, you heard me right. Knowing your pricing structure is one thing, sticking to it is another. Thinking business is business, especially in this competitive market, doesn't mean it [...]
Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME. Be careful not to overlook your own staff as powerful ambassadors for your company. [...]
I am often asked to put together events for clients and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say "the ROI on that wasn't great," or my favourite, “we didn't get many people, what went wrong?” I could start [...]
If you're thinking of running a sales promotion as part of your overall marketing strategy, before you leap in, consider the following tips: Tip 1: Know your Audience Just because a person running a promotion is a gym junkie, it doesn't mean gym memberships could be a great prize. The prize has to be the [...]
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