Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers. In this new episode of Social Media for Small Business, Katrina tells us how businesses can benefit from working with bloggers, the common mistakes businesses make when engaging with bloggers, the types of businesses that use [...]

Jen Bishop is a full-time blogger for her popular blog Interiors Addict. Jen was named one of 20 bloggers to watch in 2012 by Problogger, and she was a finalist in the Best Australian Blogs Competition 2012. In this new Social Media for Small Business podcast, Jen tells us how to get tangible results using photosharing app [...]

Karen Lacey is the co-author of Pinterest Power: Market Your Business, Sell Your Products and Build Your Brand on the World’s Hottest Social Network. In this interview, Karen explains the top 5 reasons you should be using Pinterest for your business, specific benefits of Pinterest for small business, how to integrate Pinterest into other social [...]

Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. In this episode of the Social Media for Small Business podcast, Jo explains how to set up your LinkedIn profile to maximise its effectiveness and how to ensure you're found in searches.   Mentioned [...]

Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the UK. In this episode of the Social Media for Small Business podcast, Cameron shares how Black Milk Clothing encourages and drives their [...]

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Jane Cay, founder of birdsnest.com.au, a business based in Regional Australia that has grown to become one of Australia’s most respected and visited online stores -- in only four years. In this interview, Jane shares: the background [...]

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Dr Yvette Blount, research coordinator for the Australia Anywhere Working Research Network at Macquarie University. In this interview, Yvette explains: the meaning of "anywhere working" the benefits of adopting a telework model how small businesses can reap [...]

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW Young Business Woman of the Year award. In this interview, Lauren discusses: the difference between networking and a network of people you can [...]

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Roma Gaster, Director of boutique leadership consultancy, The Leadership Circle. In this interview, Roma explains: the five proven traits of successful leaders why perfectionism holds us back how women can embrace their imperfection in leadership and continue [...]

Louise from Foxy and Fabulous is a social media mentor for small business owners. In this episode of the Social Media for Small Business podcast, Louise suggests New Year Resolutions for small businesses that want to get more out of their social media. We look at how small business owners can revamp their social media [...]