“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn [...]

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities.   If you want to become active on social media, but don’t know [...]

When we think of business travel, our immediate thought may be of overnight trips interstate or perhaps a week long international stint. But for thousands of women each year, a business trip involves being away for home for much longer, and often, travelling alone on these extended stays. This situation is one that occurs more [...]

Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers. In this new episode of Social Media for Small Business, Katrina tells us how businesses can benefit from working with bloggers, the common mistakes businesses make when engaging with bloggers, the types of businesses that use [...]

Collaboration is an essential ingredient for teams to operate in the high performance space, yet few people really experience it. Most people experience compromise and mistake it for collaboration - people hang on to their own agendas when they engage in conversations or participate in meetings and the result is political game playing and manipulation. [...]

Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]

Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]

Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]

Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer!   Writing an eBook can give you instant credibility and allow you to position yourself as an expert in your industry. Your eBook is also a great way to [...]

On the final day of SXSW Interactive 2013, Cat Matson and Suzi Dafnis recap the highlights of the day and identify the big themes for this year's interactive festival. Watch to hear: What Phil Libin, Evernote CEO, said about exit strategies and playing a zero sum game Why evernote is designed to be a 100 [...]