A simple way to ensure business profitability and healthy cash flow is to focus on what drives both. What drives revenue needs to be understood. How saleable is the product or service and what’s the market? What marketing is working and how much is it costing to acquire a customer? Is it profitable revenue? How [...]

“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn [...]

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities.   If you want to become active on social media, but don’t know [...]

When we think of business travel, our immediate thought may be of overnight trips interstate or perhaps a week long international stint. But for thousands of women each year, a business trip involves being away for home for much longer, and often, travelling alone on these extended stays. This situation is one that occurs more [...]

Collaboration is an essential ingredient for teams to operate in the high performance space, yet few people really experience it. Most people experience compromise and mistake it for collaboration - people hang on to their own agendas when they engage in conversations or participate in meetings and the result is political game playing and manipulation. [...]

Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer!   Writing an eBook can give you instant credibility and allow you to position yourself as an expert in your industry. Your eBook is also a great way to [...]

Whatever your business does, it will be positioned somewhere on the following line:   Extreme Price Taker                                                                                    Extreme Price Maker   What Are Price Takers? Price takers operate businesses where the sales price of products/services is dictated by highly competitive market conditions and entrenched customer expectations. Examples of extreme price takers would include cleaning contractors, [...]

I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the workplace. In this electronic age where lines between public and private information are blurred, it is [...]

It is commonly known that there are specific niches in the online arena that are significantly harder to market to, and not always for the obvious reasons. Every online marketing expert comes across such a client at one point or another in their career and at that moment they realise that their knowledge of online [...]

You had a great conversation with someone at a networking event, exchanged business cards, promised you’d follow up with each other, but never did. Does this sound familiar? If you haven’t realised by now how slim the chances are that you’ll get a referral or be hired by someone you spoke to one time for [...]