Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
A Thirst For Business Success
Kate O’Leary is the founder of Urban Thirst, a company which creates delicious cocktail mixes for you to make fabulous cocktails at home.
In this interview we discuss:
- How a personal need turned into an innovative business idea
- How she differentiates her product through packaging
- How she switched from law to the food and beverage industry
- Why success can take longer than you initially think
- How selling online and dealing direct with customers gives them an advantage
- Her tips for those starting out in business
Enjoy this interview with Kate O'Leary.
About the In Her Shoes series
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success.