Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest designer babywear, readers rely on Babyology to keep them up to date and in touch.
Part of the fun of having kids is buying the latest toys, clothes and gadgets — Babyology celebrates that.
In part two of this In Her Shoes interview, Mandi shares:
how Babyology generates revenue by driving website traffic
advice for small businesses who do not yet have a website
the essential elements of a successful website
why she chose a blog model over a traditional website
how to integrate social media into your business
how she drives traffic to her website and other online marketing tips
where she sees the future growth of her business
Enjoy this interview with Mandi Gunsberger!
About the In Her Shoes series
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success.
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
Build brand awareness for your organisation
Network and make connections all over the world
Build your personal profile and position you as a credible authority
Drive traffic to your website, blog or social networks
Convert social media followers to leads and leads to customers
Grow you reach with suppliers, staff, resources, alliances, sponsors
Mandi lives in Sydney, where she's mum to two wonderful girls who adore cupcakes and fairy dresses. Before children, she worked in marketing, public relations and event management both here in Australia and in the US.
While Mandi happily mothballed her corporate suits and workplace heels ...
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The Australian Businesswomen's Network (ABN) provides mentoring, training and resources (videos, articles, webinars, courses, blog posts, interviews, eBooks) that help women start, manage and grow a business. ABN inspires women in the workplace to enhance their career paths and connects women with peers and role models so that they can be inspired by each other. Promote your business, grow your network and get business training, 24/7 when you join our community. Call us on 1300 720 120 for more details or get connected. Learn more about membership with the Australian Businesswomen's Network.