Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
If I Googled your name today, what would I find? No doubt (if you’ve been working at it), I’d find some photos of you, your website, your social networks, articles you’ve authored and possibly even some publicity for you or your business. But, what if we don’t like what we see in those search results? [...]
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook Ads. 1. An engaged community will increase the return on your ads Facebook was designed for [...]
Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers. In this new episode of Social Media for Small Business, Katrina tells us how businesses can benefit from working with bloggers, the common mistakes businesses make when engaging with bloggers, the types of businesses that use [...]
Jen Bishop is a full-time blogger for her popular blog Interiors Addict. Jen was named one of 20 bloggers to watch in 2012 by Problogger, and she was a finalist in the Best Australian Blogs Competition 2012. In this new Social Media for Small Business podcast, Jen tells us how to get tangible results using photosharing app [...]
Karen Lacey is the co-author of Pinterest Power: Market Your Business, Sell Your Products and Build Your Brand on the World’s Hottest Social Network. In this interview, Karen explains the top 5 reasons you should be using Pinterest for your business, specific benefits of Pinterest for small business, how to integrate Pinterest into other social [...]
Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. In this episode of the Social Media for Small Business podcast, Jo explains how to set up your LinkedIn profile to maximise its effectiveness and how to ensure you're found in searches. Mentioned [...]
Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the UK. In this episode of the Social Media for Small Business podcast, Cameron shares how Black Milk Clothing encourages and drives their [...]
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
On the final day of SXSW Interactive 2013, Cat Matson and Suzi Dafnis recap the highlights of the day and identify the big themes for this year's interactive festival. Watch to hear: What Phil Libin, Evernote CEO, said about exit strategies and playing a zero sum game Why evernote is designed to be a 100 [...]
It's Day 4 of South By South West and Cat Matson and Suzi Dafnis recap the day's highlights. Once again it was a full day of learning and big-picture thinking. One of Suzi's favourite social tools, foursquare was on the agenda, with founder Dennis Crowley taking the stage to talk about the future of location. [...]
SXSW 2013 Trade Show - Suzi Dafnis talks to Gardner Loulan from Tout Capturing video is now easy with Tout, an application that lets you capture 15 seconds of video and share it through social networks. Suzi Dafnis visits the SXSW 2013 Interactive exhibitors hall to speak with Tout co-founder, Gardner Loulan. In this special [...]
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