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Social Media Strategy for Small Business

9 November 2011 | Nathan Bush | No Comments

Why is having a social media strategy important? This podcast looks at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus, we examine Google+ and why you should get onto it for business.

 
    

 

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Get in contact with us at socialmediapodcast@abn.org.au.

The music for the Social Media for Small Business Podcast was created by Caravan Records.

 


You might be interested in this upcoming event...

NEW: Social Media for Small Business Webinar Series

Practical ways to use social media to grow your business

Online Webinars - Starting 28 May 2013

Social Media for Small Business Webinar SeriesNEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.

Experts will present practical ways to use social media to:

  • Build brand awareness for your organisation
  • Network and make connections all over the world
  • Build your personal profile and position you as a credible authority
  • Drive traffic to your website, blog or social networks
  • Convert social media followers to leads and leads to customers
  • Grow you reach with suppliers, staff, resources, alliances, sponsors

Learn more about the Social Media for Small Business webinar series.

 


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Optus Business
Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Nathan Bush
Nathan Bush

Guest

Nathan Bush

Nathan Bush

Head of Interactive Strategy, BCM Partnership Nathan currently heads up BCM's Interactive Strategy offering and works closely with BCM's in-house Channel Planning division and team of Interactive Strategists to develop interactive strategy for a wide range of clients. This includes advising in the a...


Read more about Nathan Bush

Hosts

Cat Matson

Cat Matson

Known as a CATalyst for sparking ideas and connecting resources, people and practical strategies, Cat comes from a business strategy, marketing and coaching background. As Partner and Account Director at Brisbane-based marketing agency, TwoCents she fiercely protects her clients' brand and busine...


Read more about Cat Matson

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis

Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson ...


Read more about Suzi Dafnis

About the Sponsor

Optus Business

Optus Business

Optus is right behind the Australian Businesswomen's Network.

Communications are the life line of any successful business. The new digital economy has opened up many opportunities - and it isn't just something that benefits large business.

For small businesses the advancement in technology, communications and digital solutions opens up opportunities to reach new customers Ð whether it be through email, the office telephone, your Smartphone or the internet connection for your office; having the right technology provider behind you is essential to the success of your business.

In this new digital economy, never has this been so important for small business.

Buzz words such as the 'Cloud' and 'Cloud computing' have also become ubiquitous with this new economy butÉwhat is the Cloud? How can it benefit my business? And is it right for me?

Optus will be working closely with the Australian Businesswomen's Network to help you harness the power of these new technologies and how they benefit your business.

In June 2011, Optus launched Optus OfficeApps, a new portfolio of cloud services for Small & Medium Businesses.

Optus OfficeApps is designed for growing businesses, frustrated with how time consuming it is to manage and maintain their IT systems. It provides online email, collaboration, back up and security solutions that take the hard work out of operating a business, so you can focus more on growth rather than support. And unlike other cloud-based solutions, Optus Office Apps provides migration assistance, up to 24/7 support, as and when you need it. For more information about Optus OfficeApps, please visit optusbusiness.com.au/officeapps.

Optus is a proud partner of the Australian Businesswomen's Network and we look forward to continuing to work together to deliver members solutions and relevant information that will help grow and support your business.

To find out more about Optus Business, visit us at www.optusbusiness.com.au.

email
Optus Business
Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Nathan Bush
Nathan Bush

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