How can social media be used as a PR vehicle? This episode looks at both online and offline channels, as well as how social media can be used to raise awareness for your charity, event or just as a cry for business help. We also look at how to use all of your platforms in an integrated way for maximum results.
Listen to more episodes of Social Media for Small Business.
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Get in contact with us at socialmediapodcast@abn.org.au.
The music for the Social Media for Small Business Podcast was created by Caravan Records.
You might be interested in this upcoming event...
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
Learn more about the Social Media for Small Business webinar series.
Known as a CATalyst for sparking ideas and connecting resources, people and practical strategies, Cat comes from a business strategy, marketing and coaching background. As Partner and Account Director at Brisbane-based marketing agency, TwoCents she fiercely protects her clients' brand and busine...
Optus is right behind the Australian Businesswomen's Network.
Communications are the life line of any successful business. The new digital economy has opened up many opportunities - and it isn't just something that benefits large business.
For small businesses the advancement in technology, communications and digital solutions opens up opportunities to reach new customers Ð whether it be through email, the office telephone, your Smartphone or the internet connection for your office; having the right technology provider behind you is essential to the success of your business.
In this new digital economy, never has this been so important for small business.
Buzz words such as the 'Cloud' and 'Cloud computing' have also become ubiquitous with this new economy butÉwhat is the Cloud? How can it benefit my business? And is it right for me?
Optus will be working closely with the Australian Businesswomen's Network to help you harness the power of these new technologies and how they benefit your business.
In June 2011, Optus launched Optus OfficeApps, a new portfolio of cloud services for Small & Medium Businesses.
Optus OfficeApps is designed for growing businesses, frustrated with how time consuming it is to manage and maintain their IT systems. It provides online email, collaboration, back up and security solutions that take the hard work out of operating a business, so you can focus more on growth rather than support. And unlike other cloud-based solutions, Optus Office Apps provides migration assistance, up to 24/7 support, as and when you need it. For more information about Optus OfficeApps, please visit optusbusiness.com.au/officeapps.
Optus is a proud partner of the Australian Businesswomen's Network and we look forward to continuing to work together to deliver members solutions and relevant information that will help grow and support your business.
To find out more about Optus Business, visit us at www.optusbusiness.com.au.
There will be times when your product will require a touch of creative flair, but you don't have the resources and budget to have it designed by a professional. By using your good sense and eye for detail and following a few basic guidelines, you can create your own effective promotional items in-house. Firstly, the [...]
Katie Patrick is the Founder and CEO of Green Pages, one of Australia's leading green media companies. She is one of Australia's most prominent entrepreneurs and environmental spokeswomen. In this In Her Shoes interview, Katie discusses: her contributions to the promotion of ‘green’ business how to actually make a business green the impact of the [...]
How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Watch [...]
What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online? Mentioned in episode Alexa.com Flipboard Twitter Domino's Australia Facebook Page Stats I Really Want From Twitter and Other Services Evernote - [...]
Setting the scene "I am often asked, 'Why muesli'? Well, it was 1992, and I was a student. My part-time job was making homemade muesli ... I would grind the nuts, mix the warm honey and cinnamon through oats before roasting them until golden. It smelt amazing" You may be wondering why I'm beginning an [...]
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