As more and more business communication is conducted via social media platforms, many employers worry about the risks.
In this episode of the Social Media for Small Business podcast, we explore just what risks we potentially expose ourselves to in terms of misrepresentation and brand damage in the social media space, and how policies can help mitigate that risk.
Listen to more episodes of Social Media for Small Business.
Did you enjoy this episode? We'd love for you to review this podcast on iTunes! (Click 'View in iTunes', then 'Write a Review' at the bottom of the page.)
Get in contact with us at socialmediapodcast@abn.org.au.
The music for the Social Media for Small Business Podcast was created by Caravan Records.
You might be interested in this upcoming event...
Online Webinar - 25 June 2013
The people who occupy the top spots in any industry are those who create the most relevant and most useful online content – those who have a clear social media content strategy in place.
Social media consultant and author, Trevor Young and expert copywriter, Belinda Weaver join the Australian Businesswomen's Network on 25 June to share their top tips and tricks for becoming a powerful online content editor.
Attend to learn:
Register here to attend the Social Media Content Strategies webinar.
Known as a CATalyst for sparking ideas and connecting resources, people and practical strategies, Cat comes from a business strategy, marketing and coaching background. As Partner and Account Director at Brisbane-based marketing agency, TwoCents she fiercely protects her clients' brand and busine...
Social media has its place, however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? In this interview, Cat Matson, Account Director for TwoCents Group, shares four reasons not to use social media. Mentioned in episode: The End Of Conversation [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we interview Susan Elliott, author of Across the Divide. Susan is a female trailblazer who went to work for IBM as a programmer back in 1958. Susan shares: what drove her entrepreneurial spark and made her want to start her [...]
How can your business maximise your opportunities on the Internet? The main areas you need to consider here are: measuring your website search engine registration the right brand the right website Whether or not you have brought in the experts to develop your site, you can still take advantage of these simple yet effective strategies [...]
Most businesses fail. Eight out of ten often in the first five years. Most small business owners have little or no sense of demographics, finances, advertising, franchising or, managing. Mostly they have no purpose, no ideas and no image. "In fact, most small businesses aren't really businesses at all, they're jobs," says author, Michael Gerber. [...]
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