Catriona Pollard is the Director of CP Communications, an agency that provides specialist PR and social media strategies that achieve positive media coverage.
Social media can help you build relationships and establish yourself as a credible authority. In this interview, Catriona Pollard explains how to use social media tools and platforms to build your authority and credibility.
Plus, Hosts Cat Matson and Suzi Dafnis share what's new in social media this week, including cool tools to try.
Mentioned in episode:

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Get in contact with us at socialmediapodcast@abn.org.au.
The music for the Social Media for Small Business Podcast was created by Caravan Records.
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors
Learn more about the Social Media for Small Business webinar series.
just down loaded the hub spot book look forward to reading it.
Thanks for the great idea.
I enjoy listening to your podcast they are very interesting and FREE what more could a new business owner need when learning to build their business.
Comment by Jen Mulholland — November 13, 2012 @ 2:05 pm