Last month I went mad-ninja on my technology. It was long overdue. Emails were getting lost. Saving and finding files was frustrating. Switching between my desktop and laptop computers was an ordeal, because they were set up differently. So I put aside several days over a few weeks (yes, it took that long!) to clean [...]
Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience? This might include a new look for your website, review of your social media strategy, or new point of sale materials. You could also make [...]
What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message needs a makeover. It’s makeover month, so what better time to challenge you business and brand [...]
Whenever I think of home-based business I always remember that famous line, "there is nothing like the smell of napalm in the morning" from the film Apocalypse Now. Well, having owned a small business for over 10 years, with much of that time experienced operating from a home based office, I can assure you that [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Dr Yvette Blount, research coordinator for the Australia Anywhere Working Research Network at Macquarie University. In this interview, Yvette explains: the meaning of "anywhere working" the benefits of adopting a telework model how small businesses can reap [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW Young Business Woman of the Year award. In this interview, Lauren discusses: the difference between networking and a network of people you can [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Angela Ferguson, recipient of the NAWIC 2012 NSW Women in Construction - Businesswoman of the Year award and Director of futurespace, an architectural and interior design practice with studios in Melbourne and Sydney. In this interview, Angela [...]
Andrew La Porte, Founder of La Porte Creative tells us the top three social media trends and their impact on small business. Plus, we look at the difference between trends and fads. Mentioned in episode: Facebook to enable promotion in news feeds of non-fans Medium.com - Your text here Hottest three trends in [...]
What are QR Codes? What are they good for and how do you use them to encourage engagement with clients and prospects? In this Social Media for Small Business podcast, Internet thought leader Aliza Sherman shares great tips on how to use QR codes in your small business. Plus, we look at great new apps [...]
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
Cat Matson catches up with Rebekah Campbell, Founder of Aussie start-up Posse, a new social platform that lets you find and share your favourite places at the SXSW 2013 Trade Show. Posse let's you build your own precinct of great merchants around a street that you name and populate and then share with friends. Aimed [...]
Valerie Khoo, Robert Gerrish and Suzi Dafnis look at how small businesses can best market themselves in this episode of The Venture.This episode of The Venture looks at: How can small businesses most effectively market themselves (Online is going to be an obvious choice, but is it about method, frequency, having a plan, consistency?) Does [...]
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