Podcast Library

Podcasting as a Social Media Platform for Small Business Marketing

24 January 2012 | Tim Reid | No Comments

Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. This interview looks at why podcasting is such an effective tool and how you can produce your own podcast.

 
    

 

Mentioned in episode





Listen to more episodes of Social Media for Small Business.

Did you enjoy this episode? We'd love for you to review this podcast on iTunes! (Click 'View in iTunes', then 'Write a Review' at the bottom of the page.)

Get in contact with us at socialmediapodcast@abn.org.au.

The music for the Social Media for Small Business Podcast was created by Caravan Records.


Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Tim Reid
Tim Reid

Guest

Tim Reid

Tim Reid

Host, The Small Business Big Marketing Show Small Business Big Marketing turns on the marketing light for small business owners.


Read more about Tim Reid

Hosts

Cat Matson

Cat Matson

Cat Matson is a digital marketing strategist, with a keen interest in social media; a problem-solver, dot-connector; an excellence-seker and performance improvement junkie.

She works with small-medium businesses and franchise networks providing strategy guidance, tools and resources for e...


Read more about Cat Matson

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis

Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson ...


Read more about Suzi Dafnis

About the Sponsor

Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Tim Reid
Tim Reid

More by

See all by

What makes Google+ different from other social media platforms?

Google+ is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do!          Mentioned in [...]

Read More

Video in the Social Media Mix

With YouTube often cited as the second most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your marketing mix?          Mentioned in episode Young Professionals won't work at a company who bans Facebook & Twitter [...]

Read More

Small Business Marketing with Facebook

Facebook is by far the largest (by number of users) social network platform and is very popular for both large and small brands alike. But successfully using Facebook to market your small business takes more than just starting a business page.In this episode, we explore the benefits of using Facebook for your small business marketing, [...]

Read More

Learn Marketing with Social Media in 7 Days

The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure ROI and spend only 30 minutes a day on social media.   Mentioned in episode Living Social - Daily [...]

Read More

Outsourcing Your Social Media Administration

Can you (and should you) ever outsource your social media activities? And if so, what aspects are okay to give away to someone else? Virtual social media coordinator Kirsty Wilson of Interim Business Solutions explains the jobs she feels are best suited to outsourcing and which ones to hold on to.         Mentioned [...]

Read More

Social Media Rules

According to today's guest, 'nothing illustrates the difference between old media and new media like social media'. We look at some of the rules of social media that you need to follow if you want social media to benefit your business and not suck up your time for no return.          Mentioned [...]

Read More

Blogging for Business

Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement and drive business outcomes?          Mentioned in episode ShareThis Mashable Get in the Hot Spot - Travel Blog [...]

Read More

Social Networking: What is it Good For?

We know that social networks are good for promoting your business and creating a community (well, that's a bit of an assumption). But what else is social networking for when it comes to running a small business?          Mentioned in episode Three Key Things Google is Doing While We Focus On Google+ [...]

Read More

Twitter for Business Networking

How can you use Twitter to network? This episode looks at what makes Twitter a great networking tool and how to convert your tweets to business. Plus, news and social media tools to manage your online activity.         Mentioned in episode Digital Ministry story about Social TV Mashable Story Mashable Twitter iPhone and [...]

Read More

How to Do Business in a Social World

What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.          Mentioned in episode South by South West Interactive Google+ Hootsuite Flipboard

Read More

Related Content