In this article, Lauri Lassila shares crucial SMS and MMS marketing tips and explains how to craft compelling offers. Create a Genuine Value Offering Your customers need to feel that they are getting something that others aren’t when you approach them with an SMS. Your value offering needs to be compelling and it needs [...]
Podcasting as a Social Media Platform for Small Business Marketing
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. This interview looks at why podcasting is such an effective tool and how you can produce your own podcast.
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The music for the Social Media for Small Business Podcast was created by Caravan Records.