The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers an indication of what your unique selling niche is in the marketplace, and you can market [...]
Podcasting as a Social Media Platform for Small Business Marketing
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. This interview looks at why podcasting is such an effective tool and how you can produce your own podcast.
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The music for the Social Media for Small Business Podcast was created by Caravan Records.
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Social Media is how small business can effectively attract new business, generate leads, find new suppliers, conduct research and build a sense of community around their brand.
This two-part online social media course will give small business owners the information and skills needed to select the right social tools for business outcomes, coordinate social media activities and develop assessable outcomes for business success with social media.