The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between the decision and the actual consumer. With larger companies there’s a real gap between when someone [...]
Podcasting as a Social Media Platform for Small Business Marketing
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. This interview looks at why podcasting is such an effective tool and how you can produce your own podcast.
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The music for the Social Media for Small Business Podcast was created by Caravan Records.