Are you making best use of the online marketing options available to you? Suzi Dafnis discusses how online marketing is changing with guests Robert Gerrish and Valerie Khoo.
In this episode of The Venture, we discuss:
What's happening with online marketing? How has it changed? What's current and new in the way that it's being used?
What new online marketing tools are available to businesses?
Is the humble website still useful? (If so, where should it fit in with your online marketing mix?)
What are the cool new tools and who is using them well?
About The Venture Video Series
The Venture is a regular video series designed to provide small businesses with tips and tools to make running a business easier and a whole lot more fun.
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
Build brand awareness for your organisation
Network and make connections all over the world
Build your personal profile and position you as a credible authority
Drive traffic to your website, blog or social networks
Convert social media followers to leads and leads to customers
Grow you reach with suppliers, staff, resources, alliances, sponsors
Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board.
Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson ...
In 2010, the Sydney Writers' Centre won the NSW Telstra Business Awards Micro-business of the Year. In 2009, it was named by Dell as one of the 10 most innovative small businesses in Australia. With a passion for building online communities, Valerie has transformed the concept of the traditional...
Through his business coaching and consulting, Robert works with a small handful of clients, helping them develop their ideal solo or micro business. Alongside running Flying Solo with his two partners, he works as a small business coach with a small group of business coaching/consulting clients.
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop a successful strategy for an online marketing campaign for their exports. This is not about having [...]
Angela Vithoulkas is the Co-Founder and Director of VIVO CAFE Group. Angela's passion for business is evident in this interview in which we discuss: How a Sydney cafe managed to create nation buzz and a world record. Why she believes in a multi-channel marketing approach How her use of social media has been a breakthrough [...]
Many small business owners are sceptical about using social media as part of a marketing strategy for their business. This is predominantly due to fear of the unknown and really understanding the power of social media and its potential to connect with clientele. Points of Contact When a person is looking to engage the services [...]
What's involved? From conversations with customers, I have realised many small to medium business owners place little or no importance on having an effective web presence. This really surprised me. My business is online all day, everyday, and if we need a service, guess where the first place we look is? When I actually come [...]
What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online? Mentioned in episode Alexa.com Flipboard Twitter Domino's Australia Facebook Page Stats I Really Want From Twitter and Other Services Evernote - [...]
ANZ $1 billion lending pledge for new small businesses
Need finance for your new small business? ANZ has pledged to lend $1 billion to new small businesses over the next 12 months. So whether you need $20,000, $200,000 or more, now’s the time to speak with an ANZ Small Business Specialist.
Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
When we think of business travel, our immediate thought may be of overnight trips interstate or perhaps a week long international stint. But for thousands of women each year, a business trip involves being away for home for much longer, and often, travelling alone on these extended stays. This situation is one that occurs more [...]
Collaboration is an essential ingredient for teams to operate in the high performance space, yet few people really experience it. Most people experience compromise and mistake it for collaboration - people hang on to their own agendas when they engage in conversations or participate in meetings and the result is political game playing and manipulation. [...]
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
The Australian Businesswomen's Network (ABN) provides mentoring, training and resources (videos, articles, webinars, courses, blog posts, interviews, eBooks) that help women start, manage and grow a business. ABN inspires women in the workplace to enhance their career paths and connects women with peers and role models so that they can be inspired by each other. Promote your business, grow your network and get business training, 24/7 when you join our community. Call us on 1300 720 120 for more details or get connected. Learn more about membership with the Australian Businesswomen's Network.