Last month I went mad-ninja on my technology. It was long overdue. Emails were getting lost. Saving and finding files was frustrating. Switching between my desktop and laptop computers was an ordeal, because they were set up differently. So I put aside several days over a few weeks (yes, it took that long!) to clean [...]
If I Googled your name today, what would I find? No doubt (if you’ve been working at it), I’d find some photos of you, your website, your social networks, articles you’ve authored and possibly even some publicity for you or your business. But, what if we don’t like what we see in those search results? [...]
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook Ads. 1. An engaged community will increase the return on your ads Facebook was designed for [...]
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the competition? The solution to converting web-based leads could be a lot easier than you think. Many [...]
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance their relationship with new and existing clients. Both email marketing and traditional marketing have their advantages [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Jane Cay, founder of birdsnest.com.au, a business based in Regional Australia that has grown to become one of Australia’s most respected and visited online stores -- in only four years. In this interview, Jane shares: the background [...]
What are QR Codes? What are they good for and how do you use them to encourage engagement with clients and prospects? In this Social Media for Small Business podcast, Internet thought leader Aliza Sherman shares great tips on how to use QR codes in your small business. Plus, we look at great new apps [...]
This episode of the Social Media for Small Business podcast looks at how to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how Lorna Jane keeps fans engaged. Mentioned in episode Apple [...]
Crowd funding platforms allow those with creative, commercial, charitable and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives. Guest: Bryan Vadas, iPledge Mentioned in episode Kate Spade Pinterest Campaign Linkedin in app for iPad Putting the Social Back into Social Media [...]
Every time you publish a tweet, a blog post or a link on your Facebook business page, you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do offline? This episode looks at how to approach brand management across social platforms. Mentioned in [...]
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal.Many of us are the recipients of daily deal offers from the likes of Living Social, CUDO, Jump On it, Spreets, and so on. Each day we are [...]
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that you can use to be found by online shoppers how to measure results (google analytics) google [...]
Are you making best use of the online marketing options available to you? Suzi Dafnis discusses how online marketing is changing with guests Robert Gerrish and Valerie Khoo.In this episode of The Venture, we discuss: What's happening with online marketing? How has it changed? What's current and new in the way that it's being used? [...]
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest designer babywear, readers rely on Babyology to keep them up to date and in touch. Part [...]
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