Successful, savvy business owners understand that business growth is fundamentally dependent on their personal growth, and that mentors have a vital role to play. A great mentor can work magic. On the other hand, a poor mentor could destroy you.
So a word of advice here - be careful who you ask for advice!
If you don’t have a mentor, it’s critical that you get one. Heck, get three if that’s what you need -- paid or unpaid. Maybe you need an experienced mentor to support you in specialist areas such as business planning, finance, marketing or selling?
Assess the gaps in your business and then go out and look for a magic mentor or two.
So what makes a magic mentor? Someone who:
Finding a good mentor can be tricky. Do your homework and check out the great mentor resources around like the Australian Businesswomen's Network’s MentorNet Program or the mentoring packages of specialist consultants or business coaches. Even ask your networks to find someone who may be willing to do it as a labour of love.
Above all, make sure your mentor is working magic!
Carolyn Tate is a marketer specialising in conscious marketing practices working with professional and financial services businesses.
She's been in the marketing game for more than 20 years and is the author of Small Business Big Brand and Marketing your Small Business for Dum...
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