Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience? This might include a new look for your website, review of your social media strategy, or new point of sale materials. You could also make [...]
What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message needs a makeover. It’s makeover month, so what better time to challenge you business and brand [...]
Networking is one of the most important marketing tools for yourself and your business. Networking is one of the best ways to gain new clients, customers or connections in your industry and the business community. Networking isnt just about turning up to events. You need to talk to people at networking events, make a great [...]
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance their relationship with new and existing clients. Both email marketing and traditional marketing have their advantages [...]
Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the UK. In this episode of the Social Media for Small Business podcast, Cameron shares how Black Milk Clothing encourages and drives their [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW Young Business Woman of the Year award. In this interview, Lauren discusses: the difference between networking and a network of people you can [...]
This episode of the Social Media for Small Business podcast looks at how to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how Lorna Jane keeps fans engaged. Mentioned in episode Apple [...]
Crowd funding platforms allow those with creative, commercial, charitable and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives. Guest: Bryan Vadas, iPledge Mentioned in episode Kate Spade Pinterest Campaign Linkedin in app for iPad Putting the Social Back into Social Media [...]
Every time you publish a tweet, a blog post or a link on your Facebook business page, you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do offline? This episode looks at how to approach brand management across social platforms. Mentioned in [...]
Valerie Khoo, Robert Gerrish and Suzi Dafnis look at how small businesses can best market themselves in this episode of The Venture.This episode of The Venture looks at: How can small businesses most effectively market themselves (Online is going to be an obvious choice, but is it about method, frequency, having a plan, consistency?) Does [...]
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that you can use to be found by online shoppers how to measure results (google analytics) google [...]
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal.Many of us are the recipients of daily deal offers from the likes of Living Social, CUDO, Jump On it, Spreets, and so on. Each day we are [...]
Cara Morton is a Senior Executive at Accenture, a global management consulting, technology services and outsourcing company with more than 223,000 people serving clients in more than 120 countries. In this In Her Shoes interview, Cara discusses: her role at Accenture expressing yourself creatively the mammoth task of transformation and process improvement the key questions [...]
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client experiences better via social media lessons for small business due to online reviews evidence of improved [...]
Advertisement:
Need finance for your new small business? ANZ has pledged to lend $1 billion to new small businesses over the next 12 months. So whether you need $20,000, $200,000 or more, now’s the time to speak with an ANZ Small Business Specialist.
