In this interview we discuss some of the key marketing challenges faced by small businesses, who to track your marketing and how to gauge if you're getting a good return on investment for your marketing dollars.
Enjoy this interview with Michelle Gamble.
 |
About the In Her Shoes seriesIn Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. |
You might be interested in this upcoming event...
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
Learn more about the Social Media for Small Business webinar series.
If your company had exhausted all of its marketing dollars and could not spend anything else on lead generation, what could you and your colleagues do to create income? Client referrals - one of the highest sources of leads throughout the world! However, if you ask for them, 9 times out of 10 what will [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Alison Hill, co-author of Dealing with the Tough Stuff: How to Achieve Results from Crucial Conversations. In this interview, Alison explains: what types of conversations are 'the tough stuff' how you can have more productive discussions in [...]
"...some of the biggest entrepreneurial success stories of the last twenty years have been masterminded by Jay Abraham. When a man can take the same people, the same company, the same efforts, the same expenses, but by changing strategy and approach produce ten times more results...is it any wonder I enthusiastically endorse Jay Abraham? He [...]
During the 10 years of heading the Australian Businesswomen's Network I met many women filled with enthusiasm for starting their own business. When they informed me of this decision, often, it seemed as if they expected me to give them a prize, or at the very least be highly impressed (and perhaps jump for joy!). [...]
Looking back at the owners of the Titanic, we would say that their strategy was to launch the largest cruise liner in the world to create the greatest loss of lives in history. Clearly this was not their intention, so why was it their outcome? Many organisations today have failed to learn some important lessons [...]
Advertisement:
Need finance for your new small business? ANZ has pledged to lend $1 billion to new small businesses over the next 12 months. So whether you need $20,000, $200,000 or more, now’s the time to speak with an ANZ Small Business Specialist.
