“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn [...]
Marketing Powerhouse brings Purpose and Passion to Brands
Amy Smith is the Managing Director of Jenny Craig Australia/New Zealand. Interviewing her was like speaking to a kindred spirit... and I think you'll enjoy our conversation.
Amy believes that anything is possible - and when you have Amy at the helm, that's probably very true. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. She's done that through building strong brands that connect with customers and grow businesses and revitalising tired cultures. Amy loves getting both businesses and people in touch with their strengths and helping them to unleash their full potential on the world.
Amy started her corporate life in Australia at Telstra, then moved to London in 1993 where she worked for just over a decade running creative advertising agencies and building brands such as Sony PlayStation, Virgin Upper Class, Nike and Revlon, and finally, Honda.
She was one of the pioneers in the UK to harness the best creative minds and found a global movement called We Are What We Do, whose purpose is to encourage lots of people to do small actions -- environmental, behavioural and ethical -- that result in big, positive change in communities and the work place.
In her role at Jenny Craig Australia, she is on a mission to lead Jenny Craig into the future with confidence.
She is a passionate supporter of women and as a single mother of two children aged five and six, is in touch with the realities of juggling the demands of a career and family.
In this interview, we talk about:
- Work as a place of transformation and spirituality
- Why being relevant to your market is the most important part of managing a brand
- How are you going to enrich the lives of your customers?
- Why collaboration is important but being consensual can lead to problems
Enjoy this interview with Amy Smith.
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors