A simple way to ensure business profitability and healthy cash flow is to focus on what drives both. What drives revenue needs to be understood. How saleable is the product or service and what’s the market? What marketing is working and how much is it costing to acquire a customer? Is it profitable revenue? How [...]
Lead from the Heart and other Leadership Lessons
Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management. Karen launched Australia's first skincare model, Ella Baché, where she spent 10 years as CEO after resigning in 2009 when she started Inside-Out Leadership.
Karen is recognised in the business community as an innovative leader with strong operational and strategic skills and operates as she calls it by an intuitive style of "inside out" leadership. A high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to "inspire people to be the best that they can be." She's an innovative leader who operates by an intuitive style of "inside out" leadership.
Her personal mantra is to "inspire people to be the best that they can be."
In this interview, we discuss:
- How to lead from the inside-out and the qualities of good leaders
- Simple strategies for strategic planning
- Small Business Marketing
The interview provides practical tips and insights for businesswomen.
Enjoy this interview with Karen Matthews.
You might be interested in this upcoming event...
NEW Course: Your Business. Your Brand.
Winning Brand Strategies for Small Business
Branding isn’t just for big brands. Your small brand can stand out just as much as businesses with much bigger budgets when you discover winning brand strategies that work for small business.
The new Your Business. Your Brand. course introduces you to proven brand strategies that you can use to build your brand on a limited budget.
Attend this course to learn:
- Big brand strategies for small brands
- How to establish your brand as an industry leader
- How to stand out from your competition
- Positioning strategies that work on a budget
- Branding tactics that will allow you to make a big impact, quickly