Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management. Karen launched Australia's first skincare model, Ella Baché, where she spent 10 years as CEO after resigning in 2009 when she started Inside-Out Leadership.
Karen is recognised in the business community as an innovative leader with strong operational and strategic skills and operates as she calls it by an intuitive style of "inside out" leadership. A high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to "inspire people to be the best that they can be." She's an innovative leader who operates by an intuitive style of "inside out" leadership.
Her personal mantra is to "inspire people to be the best that they can be."
In this interview, we discuss:
The interview provides practical tips and insights for businesswomen.
Enjoy this interview with Karen Matthews.
|
You might be interested in this upcoming event...
Online Course - 17 and 31 July 2013
Branding isn’t just for big brands. Your small brand can stand out just as much as businesses with much bigger budgets when you discover winning brand strategies that work for small business.
The new Your Business. Your Brand. course introduces you to proven brand strategies that you can use to build your brand on a limited budget.
Learn more about the 'Your Business. Your Brand.' online course.
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to observe the way corporate and business leaders are following the path that entertainers and celebrities have [...]
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It's time to be creative in the way you approach events. Don't just attend conferences: look for relevant networking groups. You could be a seasoned [...]
What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business. Mentioned in episode South by South West Interactive Google+ Hootsuite Flipboard Listen to more episodes of Social Media for Small Business. [...]
Rebekah Campbell is a music industry entrepreneur and the founder of Posse.com, the world's first fan-driven, peer-to-peer, music marketing platform. In this episode of In Her Shoes, Rebekah tells us: about her innovative and fresh marketing techniques in an old industry how she brings in partners and investors her passion for social justice, poverty and [...]
The EMDG Scheme is a key Australian Government financial assistance program which supports exporters of a wide range of industry sectors and products, including the export of intellectual property and know-how. For further information about your eligibility, or assistance in completing your application, visit www.austrade.gov.au. R&D Tax Concession is a broad-based, market driven tax concession [...]
StartUp Month - Fresh ideas and practical resources for your new business.
GoToMeeting by Citrix is the easy way to meet online - face to face with high definition video, screen sharing and audio conferencing.
Host unlimited meetings with just one click from any PC, Mac, iPad, iPhone or Android device - from anywhere in the world – for one low flat rate.
Try GoToMeeting Free for 30 days.
