Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
Lead from the Heart and other Leadership Lessons
Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management. Karen launched Australia's first skincare model, Ella Baché, where she spent 10 years as CEO after resigning in 2009 when she started Inside-Out Leadership.
Karen is recognised in the business community as an innovative leader with strong operational and strategic skills and operates as she calls it by an intuitive style of "inside out" leadership. A high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to "inspire people to be the best that they can be." She's an innovative leader who operates by an intuitive style of "inside out" leadership.
Her personal mantra is to "inspire people to be the best that they can be."
In this interview, we discuss:
- How to lead from the inside-out and the qualities of good leaders
- Simple strategies for strategic planning
- Small Business Marketing
The interview provides practical tips and insights for businesswomen.
Enjoy this interview with Karen Matthews.
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors