Do you know the perfect customer for your business? As award winning management consultant Wendy Fogarty explains: “Imagine you’ve got a big pond and there are lots of fish in there. It’s about identifying which ones are the big juicy fish that you would like to have more of.” To create strategic marketing approaches and [...]
Interview with Jon Dee, Managing Director of Do Something
His book 'Sustainable Growth' provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment.
In this interview, Jon Dee tells us:
- The benefits of sustainability for small business
- What can we do simply, easily to be more green - and how these actions have a direct benefit to our business
- Good role models in both big and small businesses
- How technology impacts how green we are as businesses
Enjoy this interview with Jon Dee.