The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between the decision and the actual consumer. With larger companies there’s a real gap between when someone [...]
Interview with Jon Dee, Managing Director of Do Something
His book 'Sustainable Growth' provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment.
In this interview, Jon Dee tells us:
- The benefits of sustainability for small business
- What can we do simply, easily to be more green - and how these actions have a direct benefit to our business
- Good role models in both big and small businesses
- How technology impacts how green we are as businesses
Enjoy this interview with Jon Dee.