Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is an important step for business development. Your brand name imprints itself into the minds of your [...]
Interview with Jon Dee, Managing Director of Do Something
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Jon Dee co-founded environmental group Planet Ark (with Pat Cash), he instigated National Recycling Week and co-founded National Tree Day, which has seen 15 million trees planted,with Olivia Newton-John.
His book 'Sustainable Growth' provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment.
Listen to this herBusiness interview with Jon Dee to learn:
- The benefits of sustainability for small business
- What can we do simply, easily to be more green - and how these actions have a direct benefit to our business
- Good role models in both big and small businesses
- How technology impacts how green we are as businesses
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