It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities [...]
Inspire, Sell and Motivate - Storytelling with Social Media
According to Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And how can you use social media to spread your stories?
Mentioned in episode
- LinkedIn Boot Camp
- 5 Big Reasons CEOs Should Get Social infographic
- Sydney Writers' Centre
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The music for the Social Media for Small Business Podcast was created by Caravan Records.
About the Sponsor
Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us. In this episode, we look at the nuances of effective copywriting for the social media space, what works, what doesn't and [...]