For many of us - especially those in service businesses - our existing and previous customers are vital for three reasons: They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling to [...]

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Alison Hill, co-author of Dealing with the Tough Stuff: How to Achieve Results from Crucial Conversations. In this interview, Alison explains: what types of conversations are 'the tough stuff' how you can have more productive discussions in [...]

In a perfect world, marketing projects would proceed in a smooth, clearly marked path from their beginnings - where the business objective is defined - past a series of landmarks - the marketing tactics - to the lovely endpoint of increased business revenue. In a perfect world, this endpoint would be clearly measured in terms [...]

Corrie McLeod, Managing Director of Espresso Communications, is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso's clients are extended to include online communities and influencers. The degrees of separation between small business and customers [...]

Thirteen years after she opened her training brokerage at home with just $300 for the business name and stationery, Leanne Christie has built Ovations into a thriving enterprise with offices in Hong Kong and Singapore. The company can match a wide range of professional trainers, consultants, speakers, sporting and media personalities, local and international celebrities [...]