A couple of months into 2014, tech-heads and investors could have been forgiven for believing that a new dawn for disruptive technology had arrived. Bitcoin, the world’s leading cryptocurrency, had popped above $800 on January 2 and remained there for over a month. Tesla, the flagship for electric cars, was on a remarkable bull run [...]
Innovative Marketing. How Custom Publishing Can Boost Your Brand.
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing.
In this In Her Shoes interview, Lisa tells us:
- why writing a book is still a dream for many people, even in the digital age
- what's changed in the publishing world since she began her career
- how custom publishing can be used to reach people in ways that traditional marketing just doesn't measure up
- about the Freemium model
- some of the challenges The Messenger Group has faced in its 10 years
- personal development tips and strategies for other women in business
Enjoy this interview with Lisa Messenger!
About the In Her Shoes series
Practical Online Copywriting for Small Business
Learn professional writing techniques that will help you nail your online marketing.
Does the copy on your website and social networks give you the best chance to be found and to have potential customers quickly comprehend what you do and, importantly, what actions you'd like them to take?
Attend this online webinar to learn:
- Unique techniques for writing compelling website copy
- How online copywriting differs to offline copy
- How to write social media updates that get you noticed
- SEO copywriting techniques used by the pros
- How much SEO is enough SEO
More by Lisa Messenger
Click to download the interview Lisa is the CEO and creative director of The Messenger Group, as well as founder and editor-in-chief of The Collective – an entrepreneurial lifestyle magazine distributed in 37 countries with a mandate to disrupt, challenge and inspire. In her new book Daring and Disruptive, Lisa shares her inspiring business journey and speaks to [...]
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how she juggles that portfolio the challenges and pitfalls with having a multi-faceted approach to business her [...]