Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing.
In this In Her Shoes interview, Lisa tells us:
why writing a book is still a dream for many people, even in the digital age
what's changed in the publishing world since she began her career
how custom publishing can be used to reach people in ways that traditional marketing just doesn't measure up
about the Freemium model
some of the challenges The Messenger Group has faced in its 10 years
personal development tips and strategies for other women in business
Enjoy this interview with Lisa Messenger!
About the In Her Shoes series
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success.
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Lisa Messenger is the owner of The Messenger Group and has worked globally in sponsorship, events, marketing, PR and publishing. She has been a three times finalist in the Telstra Businesswoman of the Year Awards and winner of Thought Leaders Entrepreneur of the Year and the Southern Cross Univer...
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The Australian Businesswomen's Network (ABN) provides mentoring, training and resources (videos, articles, webinars, courses, blog posts, interviews, eBooks) that help women start, manage and grow a business. ABN inspires women in the workplace to enhance their career paths and connects women with peers and role models so that they can be inspired by each other. Promote your business, grow your network and get business training, 24/7 when you join our community. Call us on 1300 720 120 for more details or get connected. Learn more about membership with the Australian Businesswomen's Network.