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Innovative Marketing. How Custom Publishing Can Boost Your Brand.

21 July 2011 | Lisa Messenger | No Comments

Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing.

In this In Her Shoes interview, Lisa tells us:

  • why writing a book is still a dream for many people, even in the digital age
  • what's changed in the publishing world since she began her career
  • how custom publishing can be used to reach people in ways that traditional marketing just doesn't measure up
  • about the Freemium model
  • some of the challenges The Messenger Group has faced in its 10 years
  • personal development tips and strategies for other women in business

Enjoy this interview with Lisa Messenger!

In Her Shoes

About the In Her Shoes series

In Her Shoes is a video series presented by the Australian Businesswomen's Network. Each interview features an inspiring businesswoman and her strategies for success.

Watch from our range of videos here or tune in to our YouTube channel.


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Lisa Messenger
Lisa Messenger
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Lisa Messenger

Lisa Messenger

Lisa Messenger is the owner of The Messenger Group and has worked globally in sponsorship, events, marketing, PR and publishing. She has been a three times finalist in the Telstra Businesswoman of the Year Awards and winner of Thought Leaders Entrepreneur of the Year and the Southern Cross Univer...

Read more about Lisa Messenger

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How to be daring and disruptive in business

Click to download the interview Lisa is the CEO and creative director of The Messenger Group, as well as founder and editor-in-chief of The Collective – an entrepreneurial lifestyle magazine distributed in 37 countries with a mandate to disrupt, challenge and inspire. In her new book Daring and Disruptive, Lisa shares her inspiring business journey and speaks to […]

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Be Open to Opportunities. Take Risks and Jump Quickly.

Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how she juggles that portfolio the challenges and pitfalls with having a multi-faceted approach to business her […]

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