According to the National Breast Cancer Foundation (NBCF), one in eight women will be diagnosed with breast cancer in their lifetime, and seven women die every day from breast cancer in Australia. But because of breast cancer research, those numbers will hopefully see a decline. When NBCF was founded in 1994, 30% of women with [...]
Innovative Marketing. How Custom Publishing Can Boost Your Brand.
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing.
In this In Her Shoes interview, Lisa tells us:
- why writing a book is still a dream for many people, even in the digital age
- what's changed in the publishing world since she began her career
- how custom publishing can be used to reach people in ways that traditional marketing just doesn't measure up
- about the Freemium model
- some of the challenges The Messenger Group has faced in its 10 years
- personal development tips and strategies for other women in business
Enjoy this interview with Lisa Messenger!
About the In Her Shoes series
In Her Shoes is a video series presented by the Australian Businesswomen's Network. Each interview features an inspiring businesswoman and her strategies for success.
Practical Online Copywriting for Small Business
Learn professional writing techniques that will help you nail your online marketing.
Does the copy on your website and social networks give you the best chance to be found and to have potential customers quickly comprehend what you do and, importantly, what actions you'd like them to take?
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More by Lisa Messenger
Click to download the interview Lisa is the CEO and creative director of The Messenger Group, as well as founder and editor-in-chief of The Collective – an entrepreneurial lifestyle magazine distributed in 37 countries with a mandate to disrupt, challenge and inspire. In her new book Daring and Disruptive, Lisa shares her inspiring business journey and speaks to […]
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how she juggles that portfolio the challenges and pitfalls with having a multi-faceted approach to business her […]