Suzanne Damms is the Marketing Manager for MYOB, a company that started over 20 years ago with a clear vision to make business life easier.
In this In Her Shoes interview, Suzanne explains:
the greatest changes she's seen in marketing over the years
how responsive she thinks small businesses will be to having their financial information on 'the Cloud'
the aspects of business SMEs need the most help with
advice for other career women to succeed in business
Enjoy this interview with Suzanne Damms!
About the In Her Shoes series
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success.
Branding isn’t just for big brands. Your small brand can stand out just as much as businesses with much bigger budgets when you discover winning brand strategies that work for small business.
The new Your Business. Your Brand. course introduces you to proven brand strategies that you can use to build your brand on a limited budget.
Attend this course to learn:
Big brand strategies for small brands
How to establish your brand as an industry leader
How to stand out from your competition
Positioning strategies that work on a budget
Branding tactics that will allow you to make a big impact, quickly
After graduating university, Suzanne spent three years travelling around the world, doing a wide variety of jobs from waitressing to freelance writing to a magician's assistant. On returning to London, Suzanne began her career in publishing as Editor for a range of magazines and books. From there...
Plans are not made to be broken. The best way to make sure your plans do not get put on the backburner is to prepare to deal with interruptions, and work out how to keep focus and on task. It is inevitable that the unexpected happens, so it's best to take this into account! Many [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Anneke Seley, Founder of Reality Works Group and co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. In this interview, we look at: sales 2.0, a new way to build relationships and drive [...]
Annie Crawford is the founder of Can Too, an organisation that trains non-athletes to compete in endurance events while they raise funds for cancer research. Since 2005 Can Too has trained over 3,000 people and raised $5 million through its powerful programs which combine fitness and a good cause. In this interview Annie, a natural [...]
We need to make 2011 the Year of the Word – and women are well placed to take the lead in this. For too long, businesses have treated writing as a soft skill, something admirable and nice to have, but not vital to the hard business of making money. As someone who has worked with [...]
I used to cringe when people would refer to me as a “connector.” To me, that meant I was someone who networks 24/7, is obsessed with meeting famous people, and amasses a huge Rolodex for my own purposes, and that is so NOT me. If you've read Smart Networking, you know that I wrote it for people [...]
A simple way to ensure business profitability and healthy cash flow is to focus on what drives both. What drives revenue needs to be understood. How saleable is the product or service and what’s the market? What marketing is working and how much is it costing to acquire a customer? Is it profitable revenue? How [...]
“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn [...]
Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
The Australian Businesswomen's Network (ABN) provides mentoring, training and resources (videos, articles, webinars, courses, blog posts, interviews, eBooks) that help women start, manage and grow a business. ABN inspires women in the workplace to enhance their career paths and connects women with peers and role models so that they can be inspired by each other. Promote your business, grow your network and get business training, 24/7 when you join our community. Call us on 1300 720 120 for more details or get connected. Learn more about membership with the Australian Businesswomen's Network.