Mathew Beeche spoke with the Australian Businesswomen’s Network in the Marketing on a Shoestring webinar. Mathew shared his favourite marketing techniques. Become an authority on what you do “Perception is reality” Most of the people you see talking on television (the experts on your radio and in the magazines), they are people who have created a [...]
Featured Podcast: Music Industry's PR Maven, Ariel Hyatt
After being fired, Ariel Hyatt decided she'd take her future into her own hands and started her business 15 years ago.
Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves.
In this interview Ariel explains:
- How has social media has changed the face of publicity
- Why the power of pr is now with the individual
- How to get PR even if you only have a small social network and
- Why a good idea works regardless of market conditions
Enjoy this interview with Ariel Hyatt.