A simple way to ensure business profitability and healthy cash flow is to focus on what drives both. What drives revenue needs to be understood. How saleable is the product or service and what’s the market? What marketing is working and how much is it costing to acquire a customer? Is it profitable revenue? How [...]
Facebook for Business: 10 Reasons to Use the #1 Social Network for Business
Here are ten reasons to be active on Facebook:
Meet your peers
Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users.
Find business contacts
With over 150 million active users, and predicted to be 500 million by 2011, not only are your friends on Facebook, so are your prospects, your customers, your strategic alliances... and, of course, your competitors. You need to be on too.
Instant gate opener
Because so many Facebook members enjoy using the platform and tend to log in on a regular basis, you can easily begin a dialog with highly successful--even famous--people who were previously otherwise unreachable.
Facebook members are open to connecting. By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
By posting relevant information regularly, you can consistently appear in the News Feed of your strategically chosen friends and, as a result, significantly increase your visibility and credibility as an expert in your area.
Develop your personal brand
The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalise your brand. You don't have to live in a glass house though; it's important that you protect your private life.
Target your niche
Users volunteer vast amounts of information about themselves on Facebook that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a "database of intentions."
Get rapid top Google placement
Facebook has a special free feature specifically for businesses called "Pages," which are different from your personal Profile. (Click on the link at the very foot of Facebook.com for "Advertising.") Pages get indexed, providing optimal search engine positioning as Facebook is currently the fifth most trafficked website in the world, according to Alexa.com.
Place targeted ads
With Facebook Social Ads, you can run a series of extremely targeted advertising for minimal cost and increase your visibility. Facebook Social Ads may have a slightly lower click-through rate than likes of Google Adwords, however, these ads are great for directing users to your Facebook Business Page, for example.
Aside from paid ads, Facebook is totally free to use and with regular activity you'll end up with more traffic, more subscribers, more paying clients - and possibly coveted media attention too.
You might be interested in this upcoming event...
Social Media for Small Business webinar series
Online Webinar - 25 June 2013
Social media consultant and author, Trevor Young and expert copywriter, Belinda Weaver join the Australian Businesswomen's Network on 25 June to share their top tips and tricks for becoming a powerful online content editor.
Attend to learn:
- How social media fits into your content marketing strategy
- Social media and SEO
- Choosing the right social media platforms: Why you shouldn't be everywhere
- How content creation and social participation work together for maximum impact
- The different types of content you can start producing right now
- Why your personal brand is important (and what to do about it)