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Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand

14 February 2012 | Suzanne Bates | No Comments

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author.

In this interview, Suzanne explains:

  • why CEOs need a brand and why their brand matters
  • how leaders can find their brands
    • can you measure the value of a leader's brand?
  • how to discover the stories in your life that can help form your brand
  • the role that good communication plays; how your values can motivate and inspire other people
  • when to use social media to build your brand
  • how to share your message with the right audiences

Enjoy this interview with Suzanne Bates.

 
    


 

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
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Suzanne Bates
Suzanne Bates

Guest

Suzanne Bates

Suzanne Bates

Suzanne Bates is an executive coach, author, former award-winning television anchor, keynote speaker and CEO of Bates Communications, Inc.

The firm improves clients' business performance by transforming leaders into powerful communicators. Clients include Dow Chemical, VF Corporation, EMC...


Read more about Suzanne Bates

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