Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author.
In this interview, Suzanne explains:
- why CEOs need a brand and why their brand matters
- how leaders can find their brands
- can you measure the value of a leader's brand?
- how to discover the stories in your life that can help form your brand
- the role that good communication plays; how your values can motivate and inspire other people
- when to use social media to build your brand
- how to share your message with the right audiences
Enjoy this interview with Suzanne Bates.

You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors
Learn more about the Social Media for Small Business webinar series.