What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.          Mentioned in episode South by South West Interactive Google+ Hootsuite Flipboard Listen to more episodes of Social Media for Small Business. [...]

YES! If your business doesn't have a website your business will eventually get lost in the Stone Age. Recent studies show that 80% of people look for products and services online first, and even research your business, before they even consider picking up the phone to call you. Every moment without a website means fewer [...]

Corrie McLeod, Managing Director of Espresso Communications, is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso's clients are extended to include online communities and influencers. The degrees of separation between small business and customers [...]

Does your business need a database? We've all seen it - someone scratching their head, rustling through papers or clicking through files saying, "I know it's here somewhere". Information is the lifeblood of any business - whether it is customer information, supplier details, product listings and stock levels, or just a simple phone number. But [...]

I think most of us are pretty sold on the idea of extending our networks. Knowing more people gives you a greater opportunity to be of service. Like many other marketing activities, networking requires an investment of your money, your time and your commitment. So before paying again for another year's membership, take a moment [...]