Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
Digital Marketer Aliza Sherman Talks Tech Tips
The Wall Street Journal said: "It's a man's world out there in cyberspace - but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology."
Fifteen years ago, and amazed with what the internet could do, then secretary Aliza Sherman took on board the possibilities that the internet provided, used her computer skills and started to empower others through the use of technology.
In this video interview with 'the original Cybergrrl' we look at:
- Why (15 years since the Wall Street quote) there is still a huge need for supporting women to use technology
- Podcasts - are they the right tool for your business?
- Who are blogs and podcasts most suited to?
- Why today's tools allow us to be on our soapbox in new ways
- The tools Aliza uses to create her podcasts
- The question to ask yourself BEFORE you choose what publishing tool you'll use
Enjoy this interview with Aliza Sherman.
References used in this interview:
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors