Video Library

Daily Deals and Small Business

24 January 2012 | Suzi Dafnis | No Comments

This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal.

Many of us are the recipients of daily deal offers from the likes of Living Social, CUDO, Jump On it, Spreets, and so on.

Each day we are offered deals on products and services, which are often provided by small business owners.

Many of us are enjoying cheap meals, vacations, haircuts and massages and even gym memberships as a result. But how good are these deals for the small businesses that are offering them?

In this episode of The Venture, we look at:

  • How effective are the daily deals opportunities for the small businesses who are doing the offering? Do small businesses really benefit from the 'deals' they are offering?
  • What are some of the downsides to driving new customers through a daily deal? Is attracting too many customers a bad thing?
  • How can small businesses use this opportunity to their advantage? What should they consider before doing one of these deals?
  • What do you think the future of these deals sites as from the consumer perspective - will we have deal fatigue?

 


About The Venture Video Series


The Venture is a regular video series designed to provide small businesses with tips and tools to make running a business easier and a whole lot more fun.

See all episodes of The Venture.

 


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  • Build brand awareness for your organisation
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Suzi Dafnis, Australian Businesswomen's Network
Suzi Dafnis, Australian Businesswomen's Network
Valerie Khoo
Robert Gerrish

Guests

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis

Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson ...


Read more about Suzi Dafnis

Valerie Khoo

Valerie Khoo

In 2010, the Sydney Writers' Centre won the NSW Telstra Business Awards Micro-business of the Year. In 2009, it was named by Dell as one of the 10 most innovative small businesses in Australia. With a passion for building online communities, Valerie has transformed the concept of the traditional...


Read more about Valerie Khoo

Robert Gerrish

Robert Gerrish

Through his business coaching and consulting, Robert works with a small handful of clients, helping them develop their ideal solo or micro business. Alongside running Flying Solo with his two partners, he works as a small business coach with a small group of business coaching/consulting clients.


Read more about Robert Gerrish

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