Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us.
In this episode, we look at the nuances of effective copywriting for the social media space, what works, what doesn't and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.
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Get in contact with us at socialmediapodcast@abn.org.au.
The music for the Social Media for Small Business Podcast was created by Caravan Records.
You might be interested in this upcoming event...
NEW: Social Media for Small Business Webinar Series
Practical ways to use social media to grow your business
Online Webinars - Starting 28 May 2013
NEW webinar series: designed to dispel the myths about social media and arm small business owners with skills and know-how to make social media a powerful force for business development and bottom line results.
Experts will present practical ways to use social media to:
- Build brand awareness for your organisation
- Network and make connections all over the world
- Build your personal profile and position you as a credible authority
- Drive traffic to your website, blog or social networks
- Convert social media followers to leads and leads to customers
- Grow you reach with suppliers, staff, resources, alliances, sponsors
Learn more about the Social Media for Small Business webinar series.