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Copywriting for Social Media

21 February 2012 | Belinda Weaver | No Comments

Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us.

In this episode, we look at the nuances of effective copywriting for the social media space, what works, what doesn't and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.

 
    

 

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Get in contact with us at socialmediapodcast@abn.org.au.

The music for the Social Media for Small Business Podcast was created by Caravan Records.

 


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Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Belinda Weaver
Belinda Weaver

Guest

Belinda Weaver

Belinda Weaver

Belinda is a professional marketing copywriter who confidently walks the line between writing effective online copy and creating an engaging online brand. You don't have to choose between them and the right words to make a difference.

She has more than a few years chalked up as a marketin...


Read more about Belinda Weaver

Hosts

Cat Matson

Cat Matson

Known as a CATalyst for sparking ideas and connecting resources, people and practical strategies, Cat comes from a business strategy, marketing and coaching background. As Partner and Account Director at Brisbane-based marketing agency, TwoCents she fiercely protects her clients' brand and busine...


Read more about Cat Matson

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis

Suzi Dafnis is the Australian Businesswomen's Network's Community Director and Chairperson of the Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson ...


Read more about Suzi Dafnis

About the Sponsor

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Cat Matson
Suzi Dafnis, Australian Businesswomen's Network
Belinda Weaver
Belinda Weaver

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