The leadership paradigm, like most things in today's fast-paced world, is rapidly changing from one of simply 'managing' through authority to one of 'inspiring' a following. Inspirational leadership is not just about meeting targets but about finding meaning and inspiration in your work, and most critically helping others to do the same. It is about [...]
Copywriting for Social Media
Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us.
Listen to this Social Media for Small Business interview with Belinda Weaver to learn:
- The nuances of effective copywriting for the social media space, what works, what doesn't
- How you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared
Mentioned in episode
- Twitter app - App Store
- Google Social Search article links:
- Story: Airline let's passengers choose seat partners based on social media profiles
Did you enjoy this episode? We'd love for you to review this podcast on iTunes! (Click 'View in iTunes', then 'Write a Review' at the bottom of the page.)
Subscribe on iTunes and get new episodes automatically:
The music for the Social Media for Small Business Podcast was created by Caravan Records.
About the Sponsor
Click here to download this episode. According to Valerie Khoo of the Sydney Writers’ Centre, storytelling can inspire, sell and motivate people into action. Listen to this Social Media for Small Business interview with Valerie Khoo to learn: What are the key stories that YOU tell that will help your business stand out in […]