Mathew Beeche spoke with the Australian Businesswomen’s Network in the Marketing on a Shoestring webinar. Mathew shared his favourite marketing techniques. Become an authority on what you do “Perception is reality” Most of the people you see talking on television (the experts on your radio and in the magazines), they are people who have created a [...]
Copywriting for Social Media
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Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us.
Listen to this Social Media for Small Business interview with Belinda Weaver to learn:
- The nuances of effective copywriting for the social media space, what works, what doesn't
- How you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared
Mentioned in episode
- Twitter app - App Store
- Google Social Search article links:
- Story: Airline let's passengers choose seat partners based on social media profiles
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The music for the Social Media for Small Business Podcast was created by Caravan Records.
About the Sponsor
Click here to download this episode. According to Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. Listen to this Social Media for Small Business interview with Valerie Khoo to learn: What are the key stories that YOU tell that will help your business stand out in [...]