Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use location to your marketing advantage. Chuck Martin, author of The Third Screen: Marketing to Your Customers [...]
Copywriting for Social Media
In this episode, we look at the nuances of effective copywriting for the social media space, what works, what doesn't and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.
Mentioned in episode
- Twitter app - App Store
- Google Social Search article links:
- Story: Airline let's passengers choose seat partners based on social media profiles
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The music for the Social Media for Small Business Podcast was created by Caravan Records.